Job Title: Head of Marketing
Organisation: Opportunity Bank
Duty Station: Kampala, Uganda
About Organisation:
Opportunity Bank Uganda Ltd (OBUL) is a member of Opportunity International, a global microfinance institution that provides access to financial services in 27 Countries globally serving over 2 Million customers with Savings, Credit and other transformational services aimed at transforming the lives of low income earners.
Job Summary: The job holder is responsible for leading brand growth, developing product strategies through identifying, formulating, coordinating, and implementing of Marketing and Communication activities in the Bank.
Key Duties and Responsibilities:
- Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives in order to grow the Bank’s market position.
- Create go-to-market strategies for new financial solutions, digital banking apps, and specialized segment portfolios.
- Oversee the management of Opportunity Banks’ brand identity and standards across all customer and stakeholder touchpoints, for consistent brand representation.
- Plan, coordinate and participate in the Bank’s Public Relations, promotional activities such as product launches, market activations, trade fairs/exhibitions among others.
- Draft and manage the annual marketing budget to ensure effective, efficient and successful execution of advertising campaigns, product promotions and all brand initiatives.
- Build and protect the bank’s reputation, visual identity, and market presence to stand out from competitors in the banking sector.
- Align marketing campaigns with the bank’s overall business objectives to increase customer acquisition, deposits, and loan uptake.
- Proactively identify market opportunities to meet and exceed company Key Performance Indicators (KPIs).
- Manage corporate communications, media relations, advertising and research agencies and corporate social responsibility (CSR) initiatives that build trust in the local market in support of the Bank’s corporate image and reputation.
- Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
- Ensure the ambience and branding of the branches is in line with the Bank’s vision and mission.
- Direct and approve the design of all branding and creative assets like TV, Radio among and online channels like paid up marketing, social media content, email and direct marketing.
- Stay abreast of industry and corporate developments, events and issues in support of the Bank’s corporate image and responsibilities.
- Direct internal marketing teams and manage external creative, PR, or digital agencies to deliver high-impact campaigns.
- Ensure that the Marketing Officer conducts timely update of the Bank’s website and social media channels.
- Perform any other duties as may be assigned by your supervisor from time to time.
Qualifications, Skills and Experience:
- A Bachelor’s degree in Marketing, Business Administration, Mass Communication or any related discipline.
- Postgraduate / Professional Marketing qualifications like CIM is a MUST.
- A minimum of 10 Years work experience with 5 Years being at a Management role.
- At least 7 years’ experience in Marketing with a bias in branding, cooperate communication, public relations and media management.
- Banking / Financial sector experience is an added advantage.
- Deep experience of developing and executing large, multi-national 360 marketing campaigns.
Personal Skills and Abilities
- Excellent communication skills both verbal and written.
- Advanced people management and motivation skills
- Good knowledge of modern practices in marketing and communications
- Innovative, creative, and strategic thinker, with ability to leverage partners to deliver exceptional creative work.
- Excellent report writing and presentation skills.
- Strong brand advertising creative expertise.
- Excellent negotiation skills.
- Strong analytical skill set with ability to develop and maintain robust measurement framework, as well develop keen customer insights to inform marketing platforms.
- Ability to understand customer needs and wants.
How to Apply:
Interested candidates should send their signed application letters, academic documents together with their curriculum vitae in one PDF Folder, clearly stating the job title in the subject line to: Apply by Email
Deadline: 9th September 2026
NB: Only shortlisted candidates will be contacted.
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Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 120