Head of Marketing Digital Jobs – Next Media

Job Title: Head of Marketing Digital

Organisation: Next Media

Duty Station: Kampala, Uganda

About Organisation:

Next Media is focused on being the leading electronic group in East Africa while creating value by leveraging on accurate data reliable, new technology, understanding consumer behaviour and staying competitive. It includes these brands; NBS TV, Nile Post News, Salam TV Uganda, Sanyuka TV and Cayman Consults. About AfroMobile: AfroMobile is a streaming platform in Uganda, offering a diverse range of content, including Live TV, Podcasts, music, movies and more. Our mission is to provide users with convenient access to entertainment and information across various genres.

Job Summary: The Head of Marketing Digital is responsible for leading Next Com’s digital marketing strategy, driving audience growth, commercial digital solutions, and brand performance across all digital platforms. The role oversees digital marketing, social media, performance marketing, influencer and creator strategies, and client digital solutions while leading high-performing teams to deliver measurable business growth, engagement, and revenue.

Key Duties and Responsibilities:

Digital Strategy & Growth Leadership

• Develop and execute an enterprise-wide digital marketing and growth strategy.
• Define digital roadmaps for each media brand and key clients.
• Own digital KPIs across audience growth, engagement, and conversion.

Brand Page Growth & Platform Performance

• Drive sustained growth of brand pages across social platforms and digital properties.
• Oversee content performance, publishing calendars, and optimization.
• Ensure strong presence and positioning of Afro Mobile and other digital products.

Commercial Digital Support (Proposals & Pitches)

• Lead development of digital strategies for client proposals and pitches.
• Package Next com digital services (Digital Marketing, Influencer Marketing, Performance Marketing,
• Community Management, Creator Hub).
• Present digital solutions to clients and partners.

Search, Performance & Website Growth

Oversee Google ecosystem performance:

• SEO strategyo Google Ads & Display campaignso Website traffic growth & optimization
• Ensure conversion-focused digital journeys.

Influencer & Creator Ecosystem Oversight

• Provide strategic direction to Influencer Manager.
• Ensure influencer programs drive measurable brand and business impact.
• Integrate influencer content into broader digital strategies.

On-Air Talent & Digital Personas

• Develop digital brand personas for on-air talent.
• Drive growth of personal brand pages for presenters and personalities.
• Align talent digital presence with station and platform brand strategies.

Team Leadership & Training

Lead:

• Influencer Manager
• Digital Business Strategist(s) – commercial
• Brand Digital, Community Managers
• Design and implement continuous digital training programs.
• Build a high-performance, data-driven culture.

Governance, Reporting & Optimization

• Establish dashboards and reporting frameworks.
• Monitor performance and continuously optimize campaigns.

Qualifications, Skills and Experience:

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Information Technology, Public Relations, Journalism, or a related field.
• A postgraduate diploma or Master’s degree in Marketing, Business Administration (MBA), Digital Marketing, Communications, or Strategic Management is an added advantage.
• 8–10 year’s experience in digital marketing within media, agency, or platform environments.
• Proven leadership of multi-platform digital teams.
• Strong experience with performance marketing, SEO, and analytics.
• Membership of the Uganda Marketers Society.

How to Apply:

All suitably qualified and Interested applicants should apply online at the link below.

Opens the employer’s application pageApply Now →

Deadline: 7^th August 2026

NB: Only shortlisted candidates will be contacted.

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Level of Education: bachelor degree

Work Hours: 8

Experience in Months: 96