Job Title: Business Development Associate – Marketing, Lead Generation & Branding
Organisation: Litarm Consults
Duty Station: Kampala, Uganda
Reports to: Business Development Manager (Sales & Marketing
About Organisation:
Litarm Consults is a fast-growing HR consulting firm specializing in recruitment, manpower management, training, and Business Consulting. Since 2021, we have been on a mission to transform how organizations attract, manage, and retain talent. As we scale, we are expanding our commercial team and seeking a proactive marketing-focused Business Development Associate to drive brand visibility, digital presence, and quality lead generation.
Job Summary: To drive the marketing engine of Litarm Consults by generating qualified leads, producing high-quality content, strengthening the brand, and executing digital marketing campaigns that support sales growth. The role focuses on lead generation, content strategy, digital branding, and marketing analytics while ensuring a steady flow of prospects into the sales funnel.
Key Duties and Responsibilities:
Lead Generation & Funnel Support
- Execute digital campaigns that generate qualified leads for recruitment, manpower management, training, and business consulting services.
- Manage inbound leads and ensure timely handover to the sales team.
- Continuously optimize lead acquisition channels (social media, website, email, SEO, paid campaigns).
Digital Marketing Execution
- Manage day-to-day digital marketing activities: posting, scheduling, campaign setup, analytics tracking, and engagement.
- Maintain a consistent online presence aligned with brand guidelines.
Content Creation & Management
- Produce high-quality marketing content (posts, articles, videos, client success stories, email content).
- Ensure content supports brand positioning, drives engagement, and feeds the sales funnel.
Branding & Market Visibility
- Strengthen Litarms brand image across digital platforms and marketing materials.
- Support brand consistency in proposals, company profiles, presentations, and campaigns.
Analytics, Reporting & Improvement
- Track marketing KPIs, analyse campaign performance, and recommend improvements.
- Provide weekly reports on lead generation, campaign results, content performance, and branding activities.
Cross-Functional Collaboration
- Work with the Business Development Manager and Sales Associate to align marketing with sales objectives.
- Support marketing sales alignment to increase conversions and revenue.
Key Performance Indicators (KPIs)
- Number of qualified inbound leads generated weekly
- Social media reach, engagement, and follower growth
- Website traffic and lead conversion rate
- Content output and performance (views, engagement, shares)
- Campaign ROI (paid ads, email campaigns, boosts)
- Timeliness and accuracy of weekly reports
- Contribution to monthly and quarterly revenue targets (via lead quality)
Qualifications, Skills and Experience:
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or related field
- Minimum 3 years of hands-on digital marketing and lead generation experience
- Strong skills in social media management, content creation, SEO basics, and marketing analytics
- Experience with CRM systems and marketing automation tools
- Creative, proactive, and data-driven mindset
- Excellent writing, storytelling, and communication skills
- Ability to meet weekly deliverables and thrive in a performance-driven environment
What We Offer
- Competitive pay with performance incentives
- Supportive working environment with coaching from the Business Development Manager
- Opportunity to help shape the brand and digital strategy of a growing HR consultancy
- Clear growth path within the Business Development function
How to Apply:
All candidates should apply online at the link below
Deadline: 12th December 2025
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