Regional Sales Manager Jobs – True North Consult

Job Title: Regional Sales Manager

Organisation: True North Consult

Duty Station: Kampala, Uganda

About Organisation:

True North Consult Ltd is a boutique HR Consultancy Firm that offers bespoke HR solutions to selected clients in various sectors and industries across East Africa, with operational offices in Kampala, Nairobi and Kigali.

Job Summary: The overall purpose of this job is to plan, lead, coach and oversee all sales operations and route-to market activities in the Region to ensure the achievement of sales volume, market share, and profitability targets for dairy products. The job holder will be responsible for executing sales strategies, managing team performance, developing distribution networks, and strengthening customer relationships to ensure sustainable growth and customer satisfaction.

Key Duties and Responsibilities:

• Develop and implement regional sales plans aligned with company objectives and targets.
• Drive daily, weekly, and monthly sales performance of the route sales team to ensure achievement of sales, volume, profitability and revenue goals.
• Oversee and support the execution of route-to-market strategies to enhance product availability, visibility, and distribution efficiency.
• Monitor and analyze regional sales data, market trends, and competitor activities, and provide actionable insights for decision-making.
• Coach, mentor, and develop Sales Team Leads to ensure consistent team capability, motivation, and performance.
• Work closely with the marketing team to execute regional promotions, activations, and brand visibility programs.
• Ensure compliance with company pricing policies, trade terms, and standard operating procedures in all sales transactions.
• Manage and maintain key customer relationships, ensuring prompt resolution of customer complaints and delivery issues.
• Lead territory expansion initiatives by identifying new markets, outlets, and distribution opportunities.
• Collaborate with logistics and supply chain teams to ensure timely delivery of stocks to distributors, agents, and customers.
• Track, reconcile, and report on regional sales performance, stock movements, and returns to ensure proper accountability.
• Ensure effective route planning and utilization of sales assets (vehicles, POS materials, etc.) to maximize efficiency.
• Monitor credit limits, collections, and payment compliance in liaison with the finance team.
• Prepare and present periodic performance reports and recommendations to management.
• Perform any other duties as may be assigned by the Senior Manager, Route Salesand Capability.

Qualifications, Skills and Experience:

Skills, Experience

Education & Training

• Bachelor’s degree in Sales & Marketing, Business Administration, or a related field.

Experience

• Minimum of 3–5 years’ experience in FMCG sales and distribution, preferably in the dairy or beverages sector.
• Proven track record of leading high-performing sales teams and achieving regional targets

Technical & Behavioural Competencies

• Strong leadership and people management skills
• Excellent sales planning and territory management skills
• Deep understanding of route-to-market and distribution models
• Strong negotiation and relationship management skills
• Analytical and data-driven decision-making ability
• Excellent communication and presentation skills
• Proficiency in MS Office and sales reporting tools
• Business acumen and strategic thinking
• Customer-centric and results-oriented mindset
• Ability to thrive under pressure and deliver against tight deadlines

Decision-Making

• The job holder has authority to make routine operational and tactical decisions related to sales execution and team management within company policies.
• Strategic decisions are made in consultation with the Senior Manager, Route Salesand Capability.

Information

• The job requires handling sensitive company sales, pricing, and customer data with a high level of confidentiality
• Working Conditions
• Working Environment: The role involves extensive travel across the Western
• region, field visits, and interaction with various trade partners.
• Job Hazards: Minimal exposure to occupational hazards but may involve long
• working hours and extensive field travel

How to Apply:

You can apply by submitting your cover letter and CV to

Apply by Email with subject line Regional Sales Manager

All application documents Must be in either PDF or MS. Word

NB: Only shortlisted candidates will be contacted.

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Level of Education: bachelor degree

Work Hours: 8

Experience in Months: 36