Marketing Officer Jobs – Mstart Microfinance / Adon Business School

Job Title:  Marketing Officer

Organisation: Mstart Microfinance / Adon Business School

Duty Station: Ntinda Shopping Complex, Kampala, Uganda

Reports to: Manager

About Organisation:

Mstart Microfinance seeks to empower individuals, businesses, and communities by providing accessible, transparent, and flexible financial solutions. Established on 15 Sept 2019, Mstart Microfinance Limited was founded with a mission to transform Africa’s economic landscape by delivering financial services that drive development, foster resilience, and unlock potential.

Job Summary:   The Marketing Officer is a junior creative role focused on building our brands and driving student/client enrollment as well as growing the lending portfolio. You will bridge the gap between our high-level business strategy and the everyday visibility of our programs. Whether you are designing a curriculum brochure for the Business Mastery Program or launching a social media campaign for a new loan product, your goal is to communicate value in a way that resonates with Ugandan entrepreneurs and professionals.

Key Duties and Responsibilities:

Brand Development & Visual Identity

• Maintain and evolve the visual identity of our brands, ensuring all marketing materials—from logos to presentation slides—meet a high-end, professional standard.
• Design and produce “beautified” marketing collateral, including brochures, infographics, and executive briefings for board-level presentations.
• Transform traditional educational concepts into modern, “WeWork-style” visual narratives that appeal to forward-thinking business owners.

Digital Marketing & Content Creation

• Manage our social media presence (LinkedIn, Facebook, WhatsApp Business), creating engaging content that highlights our “hands-on” approach to business education.
• Draft and schedule recruitment ads and promotional posts for programs like the Data Masterclass and Business Mastery Program.
• Monitor digital engagement metrics and adjust campaigns to improve lead generation for the sales team.

Campaign Management & Lead Generation

• Plan and execute end-to-end marketing campaigns to drive enrollment for upcoming intakes and workshops.
• Coordinate “on-the-ground” marketing activations in key business hubs to support the Direct Sales team.
• Write compelling copy for email newsletters, website updates, and press releases.

Market Research & Strategy

• Conduct market research to understand the needs of Ugandan “builders, operators, and owners.”
• Monitor competitor offerings (other business schools and MFIs) to ensure our pricing and value propositions remain competitive.
• Assist in organizing corporate events, masterclasses, and networking sessions.

Qualifications, Skills and Experience:

• Education: A Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

Technical Skills:

• Proficiency in design tools (e.g., Canva, Adobe Creative Suite, or similar).
• Strong command of Microsoft Power Platform for tracking marketing data is a plus.
• Experience with social media management tools and basic web editing.
• Experience: 1-2+ years in a marketing role, ideally within the education, financial services, or professional consulting sectors in Uganda.

Attributes:

• Creative Storyteller: Ability to explain complex business concepts in simple, attractive terms.
• Design Eye: A passion for clean, modern, and high-end corporate aesthetics.
• Growth Mindset: A “builder” mentality—ready to roll up your sleeves and grow a brand from the ground up.

What We Offer

• The chance to shape the brand of a disruptive business school and a growing microfinance institution.
• A workspace that values practical results over academic theory.
• Opportunities to lead high-visibility projects and work directly with executive leadership.

How to Apply:

Please submit your portfolio (or links to your past work) along with your CV and cover letter to Apply by Email

Deadline: 22nd March 2026

NB: Mstart Microfinance Limited is an equal opportunity employer.

For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline