Job Title: Channel and Trade Marketing Specialist
Organisation: Coca-Cola Beverages Africa
Duty Station: Kampala, Uganda
About US:
Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.
Job Summary: The Channel and Trade Marketing Specialist will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.
Key Duties and Responsibilities:
- Develop and execute Regional Channel & Trade Marketing Plans in the country.
- Deliver superior brand activation, shopper and channel strategies and plans.
- Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
- Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
- Develop trade marketing tools and equipment to support sales teams by category by region.
- Execute short and long-term revenue growth strategies for local customers.
- Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
- Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
- Analyze, evaluate and communicate the category performance across channels and customers.
- Responsible for the co-ordination of POS materials
- Responsible for after action reviews of all programs to glean learnings and facilitate continuous improvement and action learning.
- Supports Channel Development Manager in Direct Marketing Expenditure.
Qualifications, Skills and Experience:
- The applicant must hold a Bachelor’s degree in Business Administration, Marketing or related or related discipline.
- Added advantage: Relevant postgraduate qualifications.
- Minimum requirement: 5-6 years relevant experience in FMCG sales, or/and marketing
- Strong understanding of the macro business environment
- In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
- Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
- Proven experience channel development,
Competencies
- Think on feet and act with speed.
- Decisiveness and Risk Judgment
- Strong service and work ethic
- Planning and organizing ability
- Good interpersonal skills and ability to build networks and relationships.
General: Persons with disability are encouraged to apply.
How to Apply:
All suitably qualified and interested applicants should apply online at the link below.
Deadline: 9th November 2023
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