Job Title: Sales & Marketing Manager
Organisation: BRAC Enterprise Uganda
Duty Station: Kampala, Uganda
About Organisation:
BRAC Social Enterprises (BSBE) Uganda Limited was established in 2010 as a not for-profit venture to produce and distribute quality seeds, planting and stock material to vulnerable communities. In 2014, it transitioned to a fully-fledged commercial enterprise and expanded its services to field crop seeds research and certified seed processing, packaging, sales, marketing and distribution.
Job Summary: To provide strategic and commercial leadership for BSBE’s seed business, driving market share expansion and revenue growth. The Sales & Marketing Manager acts as the bridge between market demand and operational planning, ensuring that production aligns with farmer needs.
Key Duties and Responsibilities: Specifically, the Sales & Marketing Manager shall be responsible for but not limited to the following:
Sales and Revenue Growth
- Lead the development and execution of annual and seasonal sales plans to achieve agreed revenue and margin targets.
- Drive sales performance across all channels, ensuring clear targets, performance tracking, and accountability at Territory Sales Officer (TSO) level.
- Ensure disciplined pricing and margin management across channels, balancing competitiveness with financial sustainability.
- Identify and unlock new market opportunities, particularly in underserved districts and farmer segments.
- Strengthen dealer relationships while expanding alternative last-mile channels to grow overall market share.
- Maintain high-level relationships with Key Accounts and Regional Distributors. Conduct quarterly business reviews to align their purchase targets with BSBE’s growth goals
Distribution & Channel Development
- Design, pilot, and scale diversified distribution channels beyond traditional agro-dealers, including agent-based and direct-to-farmer models where commercially viable.
- Lead structured pilots to test bundled input and advisory models, ensuring clear performance metrics and financial viability assessments.
- Collaborate with BRAC NGO and microfinance entities to leverage shared networks, reduce customer acquisition costs, and expand last-mile reach.
- Establish clear unit economics, contribution margins, and scalability criteria for emerging channels to inform scale-up decisions.
Marketing & Farmer Engagement
- Develop and implement a comprehensive marketing and communication strategy aligned with revenue targets.
- Strengthen farmer awareness, trust, and demand through demonstrations, field days, and targeted engagement.
- Ensure BSBE branding is dominant at the “last mile”—managing shop branding, signage, and point-of-sale materials at agro-dealer shops.
- Introduce structured customer satisfaction measurement and feedback systems to inform product and service improvements.
Commercial Planning & Reporting
- Align sales forecasting with production planning to minimize stock-outs and excess inventory.
- Ensure accurate and timely sales reporting, including product mix, regional performance, conversion rates, distributor health, and stock velocity.
- Manage the end-to-end sales cycle in the Odoo ERP. Ensure 100% data accuracy in order processing, invoicing, and inventory deduction.
- Provide data-driven insights to the General Manager to inform pricing, product strategy, new variety introductions and distribution decisions. Including but not limited to:
- Active monitoring of the competitive landscape to identify “market signals” (e.g., competitor price shifts, gaps in the market, emerging diseases).
- Analyze farmer preferences to identify which seed varieties should be added or retired.
Team Leadership & Culture
- Move beyond supervision to active coaching. Conduct regular “ridealongs” with Territory Sales Officers (TSOs) to demonstrate sales techniques, objection handling, and relationship building in the field.
- Set clear, ambitious individual targets for the sales team. Foster a culture of accountability and healthy competition through incentive structures and performance scorecards.
- Identify skills gaps within the sales team and organize training on product knowledge, negotiation skills, and digital tool usage
Safeguarding responsibilities:
- Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the enterprise’s goals on safeguarding implementation.
- Establish a safeguarding culture across all levels of the enterprise by implementing BRAC International’s Safeguarding Policy, in collaboration with BRAC International’s Gender and Safeguarding team.
- Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
- Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
- Responsible for ensuring team members are appropriately trained, supported and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure.
- Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so
Qualifications, Skills and Experience:
- Bachelors or Master’s degree in Agribusiness, Marketing, Business Administration, or related field.
Required Skills / Capacity
- Ability to spot market trends/signals and translate them into actionable product and sales strategies.
- Deep understanding of dealer economics (margins, stock turns, ROI) to negotiate win-win partnerships.
- Strong soft skills to motivate a dispersed field team, manage conflicts, and drive a high-performance culture.
- Proficiency in using data (Excel/Odoo) to analyze sales trends, forecast demand, and measure campaign ROI.
- Practical skills in organizing field activations, managing vendors (printers/media), and ensuring brand consistency.
- Working knowledge of CRM/ERP systems (e.g., Odoo) for pipeline management and invoicing. Critical attention to detail for maintaining traceability and accurate recordkeeping.
- Experience required
- Minimum 5 years of commercial experience in the Agricultural Inputs, FMCG, or Seed Sector – with at least 2 years in a management or supervisory role,
- Proven track record in Distribution Management—specifically in managing indirect channels (dealers/distributors) and growing their purchase volume.
- Experience in Brand Management, including planning and executing marketing campaigns (BTL/ATL).
- Demonstrated experience in People Management, with a history of building and retaining high-performing field sales teams
How to Apply:
This is an exciting opportunity to be part of a dynamic and innovative social enterprise committed to delivering sustainable business solutions and impact. BRAC Enterprise Uganda Limited offers a competitive compensation and benefits package.
Please upload your resume and detailed cover letter through the application link
Only complete applications will be accepted, and short-listed candidates will be contacted.
Deadline: 15th April 2026
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Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 60