Brand Manager Mainstream Spirits Jobs – Uganda Breweries

Job Title:   Brand Manager Mainstream Spirits

Organisation: Uganda Breweries

Duty Station: Kampala, Uganda

About Organisation:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Job Summary: Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.

This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.

Key Duties and Responsibilities:

• Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
• Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications, Skills and Experience:

• A Bachelor of Commerce Marketing or business degree or equivalent
• Experience
• 5 years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.
• Skills
• Strong leadership and strategic planning skills
• Excellent campaign management, analytical and decision-making capability

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

How to Apply:

If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.

Opens the employer’s application pageApply Now →

Deadline: 12th March 2026

For more of the latest jobs, please visit http://www.theugandanjobline.com  or find us on our facebook page https://www.facebook.com/UgandanJobline

Level of Education: bachelor degree

Work Hours: 8

Experience in Months: 60