Brand Manager, Youth Brands Careers – Next Media

Job Title:  Brand Manager, Youth Brands

Organisation: Next Media

Duty Station: Kampala, Uganda

About Organisation:

Next Media is the leading multimedia company in Uganda aspiring to become the most relevant media in Africa. Next Media has evolved from one television station to three television stations, web products, an online news portal, a radio station, and a media production agency.

Job Summary:   We’re seeking an experienced and innovative Brand Manager to lead the development and implementation of marketing strategies for our youth-focused content brands within Next Media. The ideal candidate should have a strong background in brand management, marketing, and youth culture, with a passion for creating engaging content that resonates with young audiences.

Key Duties and Responsibilities:

• Brand Strategy: Develop and implement comprehensive brand strategies to position our youth content brands as the leading destination for young audiences.
• Content Marketing: Collaborate with the content team to develop and promote engaging content that resonates with young audiences, including social media, video, and influencer marketing.
• Youth Insights: Stay up-to-date with the latest youth trends, insights, and cultural shifts to inform brand strategies and content development.
• Marketing Campaigns: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email, and influencer marketing.
• Brand Identity: Manage and maintain the brand identity, including the logo, visual elements, tone of voice, and overall brand aesthetic.
• Budgeting and Resource Management: Manage budgets, resources, and workflows to ensure efficient and effective brand management.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including content creators, influencers, and partners.
• Brand Performance Analysis: Analyze brand performance using data and analytics tools, and adjust brand strategies accordingly.
• Collaboration with Cross-Functional Teams: Work closely with other departments within Next Media , including programming, Content, and Commercial , to ensure seamless integration and effective brand messaging.