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Job Title:   Brand Manager – Bell

Organisation: Diageo

Duty Station:  Kampala, Uganda

Reports to: Marketing Manager-Beer

About US:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Job Summary:  This role is located within the Demand Beer Uganda business. UBL has been the a big player in the Ugandan beer market for over 70 years. However, there are serious competitors who have come in the market. State of the economy with high taxation, high pricing and falling disposable incomes has made beer expensive. There is increasing government legislation that demands high compliance and change of advertising practices. The company has also partnered with internationally recognized brewers in the business of marketing and distributing their brands. Changing consumer needs demand brands that fit.

The job holder works closely with Relevant Marketing manager for planning and implementation of brand Marketing Business Plans; with sales team to ensure that field activities are in line with brand strategies; Consumer Planning & Research for provision of up to date research on brands; Global Brand Teams for brand strategy and best practice; Advertising and Experiential Agencies for effective and compelling brand communication; Media agency/Media houses for effective and efficient brand communication; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies for enhancing brands image.

Job Summary:  The jobholder is expected to lead, coach and motivate agency partners and the cross functional teams to perform and deliver brand and business goals.

Grow and build the brand by managing brand health to achieve target volume, market share and profit objectives. To develop and effectively implement marketing activities in line with annual marketing business plans.

Key Duties and Responsibilities:

• Develop, implement and monitor annual strategic brand plan including management of allocated budget.
• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
• Identify and recommend market research programme aimed at enhancing brand positioning.
• Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Plan and implement brand media strategy.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Design, procurement and economic distribution of brand promotional materials to plan.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications, Skills and Experience:

• The applicant must hold a Bachelor of Commerce, Marketing or business degree or equivalent
• Four years of marketing experience preferably in a FMCG environment.
• Marketing management experience
• Experienced in the development and execution of advertising strategies.

How to Apply:

All interested and qualified candidates should apply online at the link below.

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