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Call for Proposals:  Terms
of Reference for Consultancy – Design and Implementation of Public Awareness
Strategy (Outdoor Advertisement Services)

Organization: Wildlife
Conservation Society (WCS)

Duty Station: Kampala,
Uganda

About US:

As part of its
commitment to support wildlife law enforcement and interventions to reduce
poaching, illegal wildlife trade, trafficking, and consumption, Wildlife
Conservation Society (WCS) aims to create awareness about the importance of
protecting endangered species by disseminating information to the public. With
support from the D.N. Batten Foundation, the “Uganda-China Initiative(U-CI)”
will support Uganda Wildlife Authority and Civil Aviation Authority to
disseminate key information to the public aimed at reducing wildlife crime and
ultimately increase species population in East Africa.

Job Summary:  WCS is seeking to contract a suitably
qualified and experienced consultant/firm to undertake work associated with the
design and implementation of communication and public awareness materials
related to the above-mentioned project. The purpose of this Terms of Reference
(TOR) is to solicit competitive proposals for the consultancy advertised.

Approach:

Wildlife awareness
messages will be delivered via billboards and signages at strategic high
traffic hotspots within Kampala and Entebbe International Airport (Kibuye round
about, Entebbe airport and the Fairway intersection). The graphics on the
billboards will communicate key message highlighting the need to value and
protect wildlife as well as discouraging the public from engaging in illegal
trade, trafficking, consumption or illegal possession of wildlife. The
billboards will display commonly illegally traded species, signs and messages
of caution, penalties for poaching, illegal possession, and involvement in
illegal wildlife trade, trafficking, and consumption of protected species and
calls to the public to value and protect the country’s diverse wildlife species
richness.

Objective: The
objective of the consultancy is to design and implement communication and
public awareness materials intended to motivate and educate the public about
the need to value and protect endangered wildlife species.

Scope of Work

The consultant will
be contracted to:

Conceptualize,
develop layout, format, design and implement public promotional materials to
increase awareness on the need to value and protect Uganda’s diverse wildlife
species. The following will be required:

·        
Originality
of designs and artwork to avoid plagiarism

·        
Use of
high quality materials that are weather resistant and durable.

·        
Use of
lamination and UV resistible inks to avoid color fading.

·        
All
billboards will be in the English language.

·        
WCS will
entirely own the copyright to all billboards, graphics, designs, and artwork.

Expected Deliverables and Due Dates complete the outputs
mentioned above, the consultant will be required to:

Prepare and present
a comprehensive public awareness work-plan outlining the work/activities to be
undertaken, including implementation plan and timelines five (5) days after
award of contract Prepare and present design layouts (Printing /production) of
billboards and other materials for review (with relevant photos and massages)
per hotspot ten (10) days after the submission and approval of the work plan.
Installation/implementation will be done within five (5) days after WCS’
approval of all communication materials.

Presentation of
Final Report describing accomplishment of eighty percent 80% of activities
outlined and on the consultancy which is upon completion of maintenance period
as specified in the contract

Payment Schedule:

·        
10% on
submission and acceptance of the work-plan, including public awareness strategy
with implementation plans and timelines

·        
70% on
submission and acceptance of Progress Report describing accomplishment of 80%
percent of the planned and approved messages and designs. Design layouts and
other materials already completed must be attached as final products to this
report.

·        
20% on
submission and acceptance of the Final Report describing activities achieved
based on work plan and upon completion of maintenance period as specified in
the contract

Evaluation Criteria

Proposals will be
evaluated on the basis of:

·        
Cost
effectiveness / price

·        
Implementation
methodology

·        
Experience
of consultant/firm 

Qualifications, Skills and Experience: 

The applicant’s team
should have the following qualifications:

·        
A master’s degrees in the field of Industrial Art and
Applied Design or Marketing

·        
A
minimum of 10 years of professional experience in graphic designs, marketing,
development communications or a related field

·        
Capability
and proven experience in developing and executing public awareness strategies.

·        
Capability
and proven experience crafting messages for outdoor advertising targeting a
variety of audiences

·        
Ability
and proven experience in multi-tasking, taking initiative and working effectively
under pressure

·        
Familiarity
with branding compliance and outdoor messaging

·        
Excellent
written skills

·        
Prior
experience in developing wildlife related massages is an added advantage

Submission requirements: Proposal submissions are to include the following:

·        
Technical
proposal not exceeding 10 pages in length with the proposed approach and
activities to be taken for the implementation and management of the
consultancy, including an operational work plan with timelines

·        
Breakdown
of costs with man days for each team members (if team approach is utilized).

·        
Curriculum
Vitae of consultant and for each member of the team (if a team approach is
utilized)

·        
Other
supporting material deemed to be relevant to the proposal may be attached as an
annex.

Duration and location: The duration of the Consultancy is scheduled to last a maximum of twelve
(12) months. The Scope of work can be conducted remotely with project team via
electronic communication. However, face-to- face meetings will be required to
discuss the requirements, implementation process and other pertinent details
for the execution of the Scope of Work as well as the final presentation of the
final report. Any equipment or materials needed to accomplish these TOR will be
covered by the consultant. Any expenses, unless explicitly articulated by the
WCS, will be at the expense of the consultant

How to Apply:

All interested
applicants are requested to submit their Proposals based on the Terms of
Reference outlined above to contact persons below;

The Country Director, WCS Uganda Program

Wildlife Conservation Society

Email: snampindo@wcs.org

Cc: hmwiza@wcs.org , pmulondo@wcs.org gmwedde@wcs.org

Deadline: 1st August 2019

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