The Ugandan Jobline

Job Title:  Channel and Trade Marketing Manager

Organisation: Coca-Cola Beverages Africa

Duty Station: Kampala, Uganda

About US:

Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.

Job Summary:   The Channel and Trade Marketing Manager will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Key Duties and Responsibilities:

• Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
• Develop and execute Countrywide Channel & Trade Marketing Plans.
• Analyze, evaluate, and communicate the category performance across channels and customers.
• Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Deliver superior brand activation, shopper and channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
• Develop trade marketing tools and equipment to support sales teams by category by region.
• Execute short and long-term revenue growth strategies for local customers.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Responsible for the co-ordination of POS materials
• Manage Direct Marketing Expenditure.

Qualifications, Skills and Experience:

• Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.
• Added advantage: Relevant postgraduate qualifications.
• Minimum requirement: At least eight years of relevant experience in FMCG sales, or/and marketing.
• Strong understanding of the macro business environment
• In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
• Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development,

Competencies

• Decisiveness and Risk Judgment
• Strong service and work ethic
• Planning and organizing ability.
• Good interpersonal skills and ability to build networks and relationships.
• Initiative and self-driven market segmentation and insights, market research
• Proven experience channel development.

General: Persons abled differently are encouraged to apply.

How to Apply:

All suitably qualified and interested applicants should apply online at the link below.

Click Here

Deadline: 23^rd November 2023

For more of the latest jobs, please visit https://www.theugandanjobline.com  or find us on our facebook  page https://www.facebook.com/UgandanJobline

Related Jobs