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Job Title:     Marketing and Innovations Director

Organization: Diageo

Duty Station: Portbell Brewery, Kampala, Uganda

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

About UBL:

UBL is a subsidiary of EABL who owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural, multi-national environment. UBL is further categorized into Demand and Supply functions. The Supply business focuses on the production of beer and spirits. The Demand business is involved in marketing and selling the product through RTM partners and retailers to consumers.

Job Summary:   The Marketing & Innovations Director will create demand for all UBL/EABL/Diageo brands in order to achieve the company sales and market leadership in terms of Total market leadership, Brand market share, Volume sales, Sales value (turnover), Share of voice and top of mind awareness. The marketing & Innovations director is responsible for profitability and sustainability of the UBL portfolio through innovation and regular portfolio optimisation.

The Job holder controls the total company brands management and customer marketing programmes including – pricing, advertising, promotions, packaging, mark-ups, brand plans, margin contribution and export sales marketing. This includes the formulation and the control of the company marketing budget and partnering with external Advertising Agencies and PR Consultants.

The role is directly accountable for the Innovation i.e. extension and optimisation of the portfolio through variants, formats and pricing interventions using the GATE process.

Leadership Responsibilities:

• Works with the Managing Director on all issues relating to the marketing department.
• Cross functional leadership with Sales and other Exec members.
• Embedding the 4Ps of Diageo Way of Brand Building (DWBB) marketing principles. Purpose, Personal at Scale, Partnerships and Performance to develop the marketing team and successfully implement  a succession plan.

Purpose of Role: To achieve the company’s market share and revenue objectives while building a sustainable portfolio of brands spreading across all consumer needs and occasions in line with the UBL strategic pillars.

Key Duties and Responsibilities:

• Formulate and develop the overall marketing objectives, strategic sales programmes and marketing policies including tactics in line with the company short and long-term goals.
• Identifying and developing the company advertising objectives, strategy and working with the Advertising Agencies to create and roll out brand campaigns that reinforce the company brands positioning, create brand awareness, protect market share and ultimately create demand for UBL brands.
• Development of promotional strategy and ensure implementation, and effectiveness of the plans through measurement &evaluation.
• Ensure brand executions meet the required Diageo Marketing Code (DMC), DDC and brand promoter standards.
• Formulate and ensure implementation of market research programmes.
• Identify current and future market opportunities to innovate for thereby growing revenue and ensuing sustainability.
• Portfolio optimisation; delist brands that are uneconomical to the company.
• Ensure safe working environment and ensure maintenance of ISO 9000 Quality System.

Qualifications, Skills and Experience:

• The applicant must hold a Bachelor’s degree in a business related field
• Professional qualification in Marketing (CIM) or MBA
• Ten years of experience with senior management experience of -5 – 10 years in Sales and Marketing at a FMCG company
• Barriers to Success in Role (Optional):
• Poor inter personal skills/ people management
• Inexperienced with Stake holder management
• No experience with field sales

How to Apply:

If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.

Click Here

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