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Job Title:    Frontline Marketing
Portfolio Activation Manager

Organisation: Coca-Cola
Company

Duty Station:  Kampala,
Uganda

Reports to: Frontline Marketing Director ECAF

About US:

The Coca-Cola Company is a total beverage company, offering over 500
brands in more than 200 countries and territories. The Coca-Cola Company is an
American multinational beverage corporation incorporated under Delaware’s
General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola
Company has interests in the manufacturing, retailing, and marketing of
nonalcoholic beverage concentrates and syrups.

Key Duties and Responsibilities:  

·       
Provide
nuanced country/regional level input on marketing strategy and plans (e.g.
consumer / shopper insights).

·       
Develop
relationships with key bottlers and ensure alignment and buy-in on mkt agenda.

·       
Coordinate
full details (calendars, resources, metrics) of local activation with Bottlers.

·       
Identify
needs for campaign localization or customization as necessary.

·       
Provide
input on media buying (in partnership with Market procurement).

·       
Manage
the marketing plans and integration of plans in country/region with the
relevant bottler. Also integrate plans with local commercial strategies
together with Franchise team and bottler (objectives, DME investments, tracking
execution and success metrics, activity calendars, including Innovation
projects and IMX Campaigns).

·       
Provide
input on Regional brand plans (activities, calendars, execution of allocated
DME) and local innovation opportunities.

·       
Co-create
on development of market-level innovation projects and provide market input for
operating unit (OU) led IMX campaigns (as applicable).

·       
Oversee
localization and real-time amplification of IMX campaigns within the
country/region, providing input to relevant OU IMX team.

·       
Manage
brand activation at the local level, including POSM activations, consumer
promotions, experiential marketing and events (leveraging mkt assets), in
coordination with bottlers.

·       
Lead
country/region marketing preparation and participation in key business System
Review meetings. Support coordination of Franchise routines together with
Franchise Managers.

·       
Work
closely with Platform services to ensure timely procurement process management
and compliance related to brand activations.

Qualifications, Skills and Experience:

·       
The
applicant must hold a Bachelor’s Degree

·       
Significant
marketing and leadership experience (5+ years).

·       
Direct
experience with marketing activation.

·       
Business
and commercial acumen.

·       
Ideally
experience working with TCCC external partners (bottlers and customers).

·       
Experience
working in cross-functional and cross-geographical teams is preferred.

·       
Marketing
activation / execution

·       
POS and
experiential marketing

·       
Business
commercial acumen

·       
Relationship
management (internal and external stakeholders)

How to Apply:

All candidates should apply online at the link below.

Click
Here

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