Brand Executive Job Opportunities – DFCU Bank

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Job Title:  Brand Executive

Organisation: DFCU Bank

Duty Station:  Kampala Uganda

Reports to: Brand and Advertising Manager

 

About US:

DFCU Bank is a fast growing commercial bank offering a variety of innovative products and services. DFCU Limited was started by the Commonwealth Development Corporation (CDC) of the United Kingdom and the Government of Uganda through the Uganda Development Corporation (UDC) under the name of Development Finance Company of Uganda Limited. Later restructuring brought in DEG (of Germany) and International Finance Corporation (IFC) as equal partners with CDC and UDC, each having a 25% stake in the company. Its objective was to support long-term development projects whose financing needs and risk did not appeal to the then existing financial commercial lending institutions.

 

Job Summary: Reporting to the Brand and Advertising Manager, the Brand Executive will be responsible for executing the Brand, product, and segment marketing plans to achieve the stated objectives.

 

Key Duties and Responsibilities:

  • Execute the activities stipulated in the marketing plan to deliver the objectives.
  • Execute all marketing and advertising activities in line with the brand strategy and corporate guidelines.
  • Day to day management of external agencies and vendors so that activities are to cost and within the agreed timescales.
  • Lead the execution of the agreed business unit activity plan.
  • Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the budget.
  • Analyze and report marketing research data to ensure brand issues are understood and corrective action identified.
  • Examine the market and media trends to improve the execution of marketing activities.
  • Evaluate the effectiveness of marketing campaigns to identify and implement opportunities for improvement.




Qualifications, Skills and Experience:

  • The applicant for the DFCU Bank Brand Executive job must hold a Bachelors’ Degree in marketing or a Business-related field.
  • Standard office ICT skills including Digital.
  • Three years of experience in a marketing related role.
  • The jobholder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
  • The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
  • Tech and social media savvy.
  • Data-driven approach.
  • Regular contact with Business Segment Heads is critical.
  • Market/customer visits will be important in gaining an insight into brand performance.
  • Ability to prioritise a key business initiative to deliver planned objectives.
  • Demonstrates the ability to take responsibility for the Brand.
  • Willingness to work extra hours as and when required to meet business requirements.
  • Ability to work independently.
  • Ability to maintain confidentiality.

 

How to Apply:

If you believe you meet the requirements as noted above, please forward your application with a detailed CV including present position and copies of relevant professional/academic certificates (University Transcript, O & A level) to the email address indicated below.

 

Vacanciesbank@dfcugroup.com

 

dfcu Bank is committed to give equal opportunities in employment and aims to ensure that it does not discriminate against gender or race. Only short-listed candidates will be contacted through +256 312 300391.

 

Deadline: 29th July 2022

 

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