The Ugandan Jobline

• Liaise
  with line departments to coordinate the development and implementation of
  the Marketing Plan in line with the bank’s strategic plan.
• Monitor
  the advertising and promotional programmes of the bank in line with the
  overall marketing plan
• Coordinate
  the design and update the Bank’s products and services on the electronic
  platform in liaison with the Business Technology Division  according
  to the Bank’s products, specifications Business plan & policies.
• Plan
  and coordinate the implementation Brand application across all brand touch
  points in order to ensure consistency of the brand across all brand touch
  points.
• Monitor
  and assess the Centenary brand equity through market surveys,
  observations, internal audits and mystery shopping to understand Centenary
  Bank’s brand performance in the financial institutions sector.
• Market
  the brand internally to staff through integrated communications campaigns
  and trainings in order to build  and ensure standardization of the
  Centenary Bank staff brand across the network.
• Identify
  branding needs and ensure these are addressed in a timely manner in
  liaison with the respective departments to ensure maintenance of high
  standards across the board.
• Develop
  Brand and Product concepts including concepts for press, electronic and
  point of sale materials, annual reports and staff handbooks to ensure
  consistency with the Brand standards and values.
• Manage
  the relationship with the Advertising agencies and deliver on inputs for
  image and product communications strategies in liaison with marketing and
  other divisions/ business heads.
• Manage
  the Performance and Development of staff in line with the HR policy and
  the performance management guidelines.

• Honours
  Degree in Business Administration, Economics, Commerce, Statistics and
  other related disciplines.
• Post
  graduate qualification in marketing, Branding or relevant field.
• Specialized
  training in strategy implementation an added advantage.
• At
  least 4 years experience in business development, marketing,
  product   management at supervisory level in a large corporate
  environment.
• Demonstrated
  practical knowledge of branding and marketing management
• Familiarity
  with computer applications.
• Ability
  to work as part of a team.
• High
  level of integrity.
• Excellent
  interpersonal relations, oral and written communication skills.
• Strategic
  and conceptual ability.
• Proven
  ability to meet timelines and handle multiple tasks
• Great
  communication and feedback skills.

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