The Ugandan Jobline

• Manage
  marketing production activity of customer facing material.
• Participate
  in the creation and presentation of all country based marketing plans and
  implementation schedules with the Head of Marketing.
• Deliver
  effective management of risk, governance, and compliance and controls
  issues within the team ensuring that all direct reports are aware of and
  adhere to their individual responsibilities.
• Effective
  cost management and control of team budget.

• Co-ordinate
  campaigns and promotions to ensure that the in country communications
  calendar is delivered in time and on budget
• Ensure
  delivered campaigns form industry best practice and conclusively meet the
  needs of the customer segment and the country’s business needs
• Continuously
  seek new improved quality of communication as part of achieving ‘world
  class solutions’
• Interact
  with key stakeholders of each campaign to ensure that they are all country
  relevant and to ensure understanding of Marketing Strategies and
  implementation methods across all areas of the business
• Implement
  market research activities with the Head of Marketing
• Significantly
  contribute to the strategic planning across the business by highlighting
  key market insights and research results and using the same results to
  plan
• Work in
  close collaboration with Country Product, Internal Communications and PR
  team to ensure integration and alignment of communications plans and key
  messages
• Effective
  and insightful evaluation of campaigns and promotions and report back to
  the Head of Marketing
• Act as
  Brand Custodian within local business and local point of contact on all VI
  issues.

• Understand
  Barclays Africa SBU business requirements.
• Operating
  the campaign management processes.
• Developing
  good relationships with the SBU and the External Partners.
• Develop a
  full understanding of the Barclays Africa SBU marketing requirements, its
  customers, products and key issues.
• Delivering
  high volumes of campaigns and promotions through the campaign management
  process.
• Manage
  the translation of the business requirements of the SBU into ‘world
  class’, customer centric campaigns.
• Develop
  market research skills to ensure effective implementation of all surveys

• The prospective
  Barclays bank employee must hold a Marketing degree
• The applicant must possess a minimum of three to four years’ experience in delivering marketing campaigns including involvement in delivering complex campaigns.
• Demonstrated
  experience (at least 3 years) in delivering world class marketing
  communications campaigns – particularly below the line.
• Prior experience
  of managing complex campaigns.
• Proven
  track record of successfully managing internal and external partner
  relationships.
• Good
  working knowledge and experience of channel marketing across multiple
  routes to market.
• Strong
  communication capabilities.
• Prior experience
  in implementation and management of market research activities
• Prior experience
  in team working, with evidence of adding value to the team through
  personal contributions
• Background
  and exposure to working with other functions and external suppliers
• Good
  market banking knowledge and innovation  
• Customer
  centricity – instinctive approach to matching customer wants with business
  propositions augmented through outstanding observation skills.
• High business
  perspective – appreciation of commercial consequences of marketing
  decisions.
• Good planning
  skills – strong skill in producing and delivering Banking business level
  marketing plans.
• Strong brand
  focus – appreciating and managing the brand as a strategic asset.
• Strategy
  and Business Planning skills 
• Excellent
  command of modern marketing techniques – exploiting customer information
  for commercial advantage, applying customer segmentation techniques,
  exploiting emerging technologies, driving customised communication
  strategies to meet CRM ambitions, understanding and applying value-based
  marketing principles
• Market
  Data analysis – converting complex market data into competitively
  advantaged actions.
• Competitive
  positioning – breadth of competitive awareness and understanding which
  drives significantly differentiated customer offerings.
• High customer
  orientation – detailed understanding of buyer behaviour, which delivers
  marketing solutions wholly empathic with target customers.
• High product
  innovation – possesses the skills to generate new product innovation,
  which achieves customer acquisition for the Business.
• External
  business awareness skills
• Command
  of modern marketing techniques
• Strategic
  Marketing Planning & Strategic approach
• Knowledge
  and understanding of competitive positioning
• Marketing
  supplier management skills 
• High Product
  innovation
• Prior project
  management skills and capability
• Value-based
  business
• Good presentation
  Skills
• Written communication
  skills
• Good facilitation
  skills
• Computer literacy
  Skills
• Good
  understanding and knowledge in Service Level Agreement Management
• Risk,
  Governance and Regulatory skills     
• Build and
  manage strong working links with key stakeholders and fit seamlessly with
  their processes
• Build and
  manage strong working links with External Partners
• Contribute
  to the development of a strong high performance culture within the
  Marketing function, which positions Barclays as the Employer of Choice.

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