The Ugandan Jobline

• The
  incumbent will be tasked to understand, own and bring to life Barclays
  brand strategy, positing and values within country through the three
  lenses of Marketing, Communications and Citizenship.
• Significantly
  contribute to business growth as a key member of Country Leadership team,
  by  translating business
  requirements into marketing Et communications objectives
• Steer
  the development and execution of in-country marketing, communications and
  citizenship strategy, and associated annual plans with assistance via an
  insights led approach.
• Steer
  and develop content that is on message, on brand, accurate and tailored
  appropriately to the business needs, the target audiences and channels to
  be used, and ultimately acting as the gatekeeper of the brand franchise
  internally and externally.
• Drive
  the focus on Customer and Customer planning.
• Responsibility
  for leveraging our sponsorship assets to drive business Et brand growth.
• Engage
  and energize colleagues around our mission, vision and strategy.

• Ensure
  the implementation of the integrated internal and external communications
  strategies, incl. overseeing policy, guidelines and governance.
• Manage
  the development of overarching communications objectives, programme, and
  execution plans, in alignment with the global messaging and strategy.
• Oversee
  the co-ordination of activities across internal and external platforms,
  ensuring balanced communication and collaborative communications campaign
  development.
• Ensure
  the strategic positioning of business and team activities and profiling of
  relevant executives to external audiences (media, stakeholders, public)
  through stakeholder engagements.
• Work
  closely with the team and offer strategic guidance on comprehensive,
  integrated internal and external communication strategies for the
  business.
• Work
  with team to develop strategic messages/value propositions for the
  business and ensure alignment of messaging and themes with Barclays Africa
• Provide
  strategic, issue and crisis communication support (reputation management)
  including formal and informal environmental scanning and issues
  identification and monitoring.
• Facilitate
  the active management and preparation of responses to stakeholder and
  community enquiries, together with the relevant business partners.
• Leverage
  platforms to maximise exposure for Barclays Africa.
• Have
  a clear understanding of the business issues and using communication to
  help solve organisational problems and achieve organisational objectives.
• Demonstrate
  a good understanding of business strategy, targets and performance and use
  it to shape communication strategies, plans and materials.
• Anticipate
  future developments or issues.
• Challenge
  where asked to undertake activity with no clear business purpose, or which
  seems to work against stated business direction.
• Regularly
  spend time with core audiences to maintain audience understanding.

• Implement
  and manage the Barclays Global Citizenship agenda in country
• Provide
  understanding and insight to the business regarding the current
  citizenship agenda and issues.
• Advise
  and support on-the-ground engagements with policymakers and stakeholders
  who influence policy in key markets.
• Actively
  communicate the business value of corporate citizenship activity, creating
  awareness regarding its importance and impact.
• Work
  in liaison with the MCCPA Citizenship teams to ensure alignment across the
  Africa region, overseeing the implementation of this strategy.
• Manage
  the implementation of the Citizenship plan to support delivery of leading,
  monitoring, communications, governance and reporting of all efforts.

• Drive
  and maintain marketing partnerships for Barclays Africa across the
  regions. Drive the Integrated Marketing function from brief to final
  output, working with all BU’s and 3rd Party agencies.
• Drive
  and ensure all processes, governance and budgets are adhered to, driving
  successful delivery of all requirements.
• Build
  clear measurable targets into campaign plans, ensuring accurate reporting.
  Oversee the development of relevant programmes in support of brand or
  product activities.
• Manage
  the delivery of data analysis to plan and implement targeted Direct
  Marketing activities.
• Supervise
  the design and implementation of customer loyalty initiatives. Work with
  the digital teams to incorporate e-Commerce into the marketing plans.
• Drive
  the digital marketing, mobile marketing activities, focusing on user
  experience and user-centricity.
• Ensure
  consistency and relevance of website and microsite use in all marketing
  plans.
• Ensure
  that the social channels are integrated and drive customer dialogue.
• Identify
  appropriate data points for analysis and interpretation of all digital
  analytics.

• Represent
  Barclays Africa in cases of any Public Affairs responsibilities, where
  necessary.

• Manage
  and implement Marketing and Corporate Affairs, (country)’s Public Policy
  activities, including lobbying priorities, positions and strategies,
  aligned to those of Barclays Africa
• Maintain
  clear structures for Barclays Africa’s position on core issues.
• Ensure
  Barclays Africa voice is at the forefront of relevant policy development,
  as required in country.
• Technically
  support the MCCPA  Centre of
  Excellence in  lobbying Government
  and Government agencies on priority issues, providing input and advice on
  public policy development.
• Work
  in liaison with the MCCPA Centre of Excellence, lead the Public Policy
  debate on issues of material impact to Barclays on the basis of an agreed
  list of priorities for each business unit.
• Act
  as a spokesperson regarding public policy engagements, where and when
  necessary.
• Quickly
  respond to external inquiries on policy issues including briefing policy
  makers and lawmakers.

• Build
  and strengthen a strong network and ability to influence others to make
  things happen. Act as a trusted and respected advisor to senior leaders
  and work well with colleagues at all levels.
• Use
  influence successfully to shape the strategic Marketing and Corporate
  Affairs, (country) agenda for the business.
• Negotiate
  conflicting requirements from different stakeholders to build a coherent
  plan, which is accepted by all.
• Build
  external relationships to enhance knowledge and bring best practice into
  the organisation.
• Maintain
  a good understanding of audience needs and issues, either through personal
  contact or through the Marketing and Corporate Affairs, (country) network.
• Earn
  the function a seat at the top table and be seen as having an important contributor
  to the achievement of business objectives
• Present
  business cases objectively and authoritatively.
• Offer
  exceptional stakeholder support that builds trust in the working
  relationship, confidence in our expertise, and a positive reputation for
  the wider function.
• Build
  effective working relationships with the MCCPA Centres of Excellence to
  obtain the most effective service required to drive briefs, campaigns and
  communications programmes.
• Build
  lasting relationships with the country’s leadership and represent Barclays
  Africa at strategic initiatives.

• Ensure
  team adherence to governance and compliance.
• Actively
  monitor adherence to the Marketing and Corporate Affairs, (country) and
  Group Marketing, Communications, Citizenship and Public Affairs Policies
  and ensure policies are embedded to ensure compliance.
• Ensure
  alignment of business division messages with MCCPA and Group messages and
  alignment of senior management profile activity in the business divisions
  with Group activity.
• Contribute
  to the development of business unit strategy.
• Manage
  departmental budgets including signing off of invoices and quotes within
  mandate. Escalate out of budgets items to the Managing Executive for
  approval.

• Ensure
  effective and robust measurement processes and tools are in place to
  effectively evaluate and measure Marketing and Corporate Affairs,
  (country) activity; output and results.
• Evaluate
  effectiveness of Marketing and Corporate Affairs, (country) initiatives
  through the introduction of formal and on-going measurement tools within
  the team.
• Keenly
  analyse effectiveness of processes and systems in use in the department
  and make recommendations for improvements.
• Oversee
  agreed and manage service offerings; scope of work and SLAs with third
  party suppliers.

• Develop
  and maintain clear communication with channel owners, managing the message
  calendar and providing information to link with wider campaigns.
• Manage
  the planning of the channel content and ensure clear consistent process to
  disseminate campaigns across various channels.
• Strategic
  management of team outputs with regards to delivery of relevant material
  and setting up of relevant engagements and action plans.
• Write
  in a variety of styles for a variety of formats in a way that is engaging,
  grammatically correct and appropriate including ghost-write for senior
  leaders in a way that captures their personality and spirit.
• Ensure
  that channels are always fit for purpose and identifies improvements where
  necessary.

• Recruit
  and develop a world-class Marketing and Corporate Affairs, (country))
  Regional team, as required by business needs, uncompromising in its
  approach to
• delivery,
  output, excellence and professionalism.
• Set
  clear development objectives based on business needs and people’s personal
  aspirations.
• Achieve
  effective business impact by working with managers to support and develop
  the team and talent, reviewing managers’ progress against the objectives
  on a monthly basis.
• Work
  collaboratively with Marketing and Corporate Affairs colleagues to create
  a highly effective function, demonstrating ‘one team’ behaviours and
  fostering a positive working environment.
• Work
  with the team to develop a better understanding of the business divisions
  and their priorities to tie in with team initiatives.
• Explore
  innovative ways of delivery, professional standards, accessing best
  practice and latest trends in the market to positively impact the business.
• Adhere
  to the performance management processes and timelines and guide managers
  on their performance and deliverables of their teams.
• Mentor
  and train team members to enhance performance and build competence, giving
  constructive feedback as appropriate.
• Develop
  improvement plans to support team members where performance is below
  acceptable standards.
• Serve
  as an advocate and role model in embedding Barclays’ values and
  behaviours.

• The
  applicant should preferably hold a University degree or diploma in
  Communications
• The
  ideal candidate for the Barclays Bank Head of Marketing and Corporate
  Affairs should have at least ten years’ work experience.
• Significant
  experience of working in a multinational, multi-segment, environment with
  matrix reporting.
• Broad
  knowledge and awareness of cultural differences and varying
  legal/regulatory environments.
• Prior
  FMCG, Banking or Financial services industry related knowledge.

Related Jobs