The Ugandan Jobline

• Briefing and management of production process
  for the defined segment (on time and within budget).
• Complete accountability of value proposition
  design and customer experience relating to product portfolio
• Prepare presentations for internal and
  external use (pre-launch, during and post)-GTM, Messaging journey
• Create segment specific CVM campaigns while
  leveraging existing tools like 
  flytext, LCMS and campaign library
• Product value proposition evolution and life
  cycle management
• Constantly review the Segment marketing mix
  to ensure MTN remains competitive and achieves Business plan objectives
• Analyze the market environment and undertake
  annual, quarterly and monthly planning to ensure the effective
  implementation of the marketing mix (Price, Place, Promotion, Product and
  processes)
• In charge of the conceptualization and
  implementation of an end-to-end communication strategy which includes ATL
  (TV, cinema, print, radio and internet) and BTL elements (merchandise,
  collateral, POS, promotions and events).
• Create and maintain a dynamic and consistent
  positioning, image and presence within the 
  segment for MTN (while conforming to MTN CI)
• Identify and understand the consumer decision
  making process within the segment
• Manage segment product portfolio to optimize
  revenue and profitability (Grow overall profitability of existing product
  offerings that appeal to the Segment )
• Monitor the local and international
  environment to identify new products and services  opportunities which are relevant to
  the  segment
• Provide relevant  market insight to the overall segment
  strategy

• The applicant must hold a Degree or 3 Year
  Diploma in Marketing/business related field
• A minimum of five years’ experience in
  marketing with experience managing or supervising others
• Telecommunication experience is an added
  advantage
• Professional certification in marketing (CIM)
  will be an added advantage
• Basic appreciation of the total telecom
  industry and trends
• Knowledge and understanding of consumer
  behavior
• Understanding of marketing and market
  research principles
• Excellent organizational and coordination
  skills
• Dynamic and open outlook to life
• High levels of creativity & innovation
• Task orientated with attention to detail
• Self-motivated
• Decisive
• Great interpersonal skills
• Good stakeholder engagement & management
  skills

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