The Ugandan Jobline

• Formulate and implement a Strategic
  Marketing and Communications Plan for RCIP and other related NITA-U
  activities including goal setting, benchmarks, and metrics of progress and
  achievements of RCIP;
• Work in close conjunction with the Project
  Coordinator and Component Managers, lead the monitoring and evaluation of
  the RCIP communications and marketing activities
• Develop, implement, manage and monitor the
  stakeholder management plan so as to develop relevant communications and
  marketing messages and maintain congenial and constructive partnerships
  with them;
• Create and implement communications and
  marketing strategies to increase uptake of e-services and other NITA-U
  programs;
• The incumbent will also develop and
  proactively implement a Communications Crisis Management plan for NITA-U
  and lead teams where appropriate to execute all communications activities
  and public relations;
• Send regular feedback on the public’s
  perceptions, expectations and concerns regarding the project and other
  NITA-U services that impact the utilization of e services/ICT services in
  Uganda;
• Actively promote RCIP knowledge management
  and Information sharing amongst NITA-U Staff, Project Staff and other
  stakeholders;
• Build and manage media relations in
  addition to overseeing the development and production of press releases,
  marketing materials, annual reports, advertisements and other related
  material;
• Ensure timely and effective dissemination
  of information about NITA-U’s products, services, events etc. to all
  stakeholders using all available platforms such as NITA-U websites and
  related portals
• Develop Terms of Reference for activities
  that would be entrusted to service providers and specialised agencies and
  manage associated contracts;
• Regularly update the NITA-U website and
  government portals with new content and relevant information or as may be
  requested by Project Coordinator, Component Managers or Executive
  Director;
• Participate in the project’s budgeting and
  work planning processes;
• Prepare monthly marketing and
  communications reports;

• A Strategic Marketing and Communications
  Plan for the RCIP with a clear Implementation Plan showing a detailed
  resource list and estimated budget;
• An evaluation instrument for monitoring
  and measuring the achievement of the goals and targets laid out in the
  Strategic Marketing and Communications Plan for the RCIP;
• A Stakeholder Management Plan;
• Communications Crisis Management Plan;
• Half-annual feedback reports on public
  perceptions about NITA-U products and services
• A communications and marketing strategy
  for uptake of e-Services and other NITA-U products
• Press releases, marketing materials,
  annual reports, advertisements and other related material;
• Regular dissemination of information about
  NITA-U products to all stakeholders;
• Terms of Reference for activities
  entrusted to service providers and specialised agencies;
• Regularly updated NITA-U websites and
  government portals
• Monthly Communications and Marketing
  Reports to the Program Coordinator on the status of prioritized
  activities. Reporting will be both historical and forward looking.

• The ideal candidate for the World Bank
  RCIP Communications and Marketing Specialist job vacancy should hold a
  Bachelor’s degree in Communications, Marketing, Media Relations,
  Journalism or a related field from a recognized university. Professional
  Qualification in Communications, Marketing, or Journalism will be an
  advantage;
• Possession of other post graduate
  qualifications in Communications, Marketing, Journalism or a related field
  will be an added advantage
• Membership in a relevant professional body
  such as CIM, PRAU.
• At least five years’ experience working in
  Marketing, Public Relations, stakeholder management, Media Relations,
  Communications and/or Knowledge Management role.
• Specific experience in public sector and
  donor funded projects will be an added advantage.
• Previous exposure and experience in
  planning, design and implementation of Communications and Marketing
  Systems;
• Knowledge of World Bank communications,
  outreach, knowledge dissemination and knowledge management processes;
• Broad knowledge and understanding of the
  realities of public relations and communications for promoting issues
  related to ICT Projects
• Experience in the usage of media
  technology and social media for public information/advocacy.

• Communications: Very good
  communications skills (spoken and written), including the ability to
  communicate effectively with diverse audiences, good negotiation skills
  and the ability to prepare a variety of written documents, contracts,
  reports, etc., in a clear, concise style.
• Teamwork: Very good
  interpersonal skills and ability to establish and maintain effective
  working relations with people in a multi-cultural, multi-ethnic
  environment with sensitivity and respect for diversity.
• Integrity: Must be a person of
  proven honesty and does not tolerate corruption and unethical behaviours
  in all its forms and manifestations.
• Innovation: Must be a person
  with ability to seek new ways of doing things efficiently to deliver value
  to our customers.
• Customer Centricity: Must be a
  person who strives to satisfy customers and clients. Should be able to
  understand what the customer wants and delivering it flawlessly.
• Quality: Must be a person who
  thinks of quality and continuous improvement in his/her work.

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