The Ugandan Jobline

• Develop and implement pricing, propositions
  and products covering prepaid, post-paid voice and data, value added
  services and bundles with content
• Drive and define optimization of customer
  segmentation and retention guidelines
• Proactively counter competitors’ strategy,
  services, pricing activities by being the champion of timely adaptation
  and implementation of marketing strategies and GTM initiatives
• Keenly review and give input to drive
  device strategy, based on the need of the segment
• Proactively seeking opportunities to
  incorporate new technology, products, partnerships and business
  opportunities.
• Secure cross functional collaboration
  between the sales, customer care and marketing teams to ensure timely
  achievement of set targets in terms of revenues, customer acquisition,
  brand recall etc.
• Develop GTM plan, business cases,
  profitability analysis, market research, etc. for new products launches or
  campaigns.
• Works closely with an analytical and
  data-driven approach in finding and testing new propositions, products and
  GTM activities combining internal and external insights.
• Develop and own segment marketing
  financial objectives and continuously monitor performance against KPIs

• Achievement of target market share, gross
  adds, churn and revenue share of Vodafone Uganda within the set timelines.
• Ensure that the marketing strategy
  contributes to overall top line growth by continuously improving customer
  satisfaction scores, brand perception and generating revenues from
  strategic initiatives
• Actively engages in adopting a forward
  looking outlook to identify new avenues for business growth in the
  marketplace penetrating the define segments
• Constantly monitor, analyse and understand
  customer data and usage behaviours, in order to secure optimum product
  performance i.e. profitability, uptake, usage and churn
• Ensure that the marketing plan and product
  development roadmap is in place for the defined segment. Updated quarterly
  and yearly, and aligned with Sales, Marketing, Finance and IT departments
• Deliver and launch planned GTM-activities
  as per approved marketing plan and defined timelines
• Ensure timely information to and buy-in
  from sales, customer experience, corporate communication and segment
  marketing teams to ensure alignment on all go-to-market initiatives.
• Utilizes sales and customer channels as
  feedback mechanism for product performance and customer experience
• Timely reporting on competitor actions to
  stakeholders in the company.
• Keeping abreast with the latest market
  developments and industry trends, and translating these into new products
  and services.

• The ideal candidate for the Vodafone Segment
  Specialist SOHO+SME job opportunity should hold a University degree in
  Business Administration, Communications or Marketing; other degree holders with
  supplemental commercial education (MBA or Advanced Marketing Degree) will
  also be considered.
• At least four years’ experience in a
  similar position either within product management, commercial or marketing
  function in telco or similar related ICT industry
• Highly proficient in all MS Office
  applications – Word, Excel, PowerPoint and databases
• Product, competition and domain knowledge
• Demonstrated ability to work in a start up
  environment
• Excellent written and verbal communication
  skills- strong in presenting

• Entrepreneurial Orientation –
  Is self-driven and has a ‘can -do’ attitude, is willing to extend oneself
  in the interests of delivering the best products and services, and
  signifies enthusiasm and charisma to deliver on goals ascribed to him.
  Highly innovative
• Strategic Thinking and Conceptualizing
  – Has the ability to understand the larger picture, appreciates its impact
  on own area of working (and its interdependencies). Comprehends overall
  strategic plan and proactively seeks diverse information from various
  sources/ function (even through unfamiliar sources) to synthesize them to
  identify decision options.
• Influencing and Communication –
  Excellent interpersonal skills. Good at creating and given presentations.
  A team player who generates enthusiasm and builds effective working
  relationships
• Learning & adopting to change
  – Understands the need to constantly seek new inputs and embraces
  opportunities to learn and evolve. Enthusiastic and passionate about
  winning the customers from the market, in changing scenarios to achieve
  business results.
• Customer Focus – Highly
  customer focused. Understands a customer centric approach and how to
  translate this in to attractive products and services for the defined
  segment. Is able to deliver results, even under pressure in time challenge
  situations.

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