The Ugandan Jobline

• Develop PSI’s annual marketing planning
  process for all brands and interventions;
• Responsible for internal and external PR
  management for effective building of the PSI brand and related products;
• With the support of the Strategic
  Information and Learning team — conduct market analyses and monitor
  consumer trends to gather insights in relation to PSI’s brand portfolio;
• Use market insights to develop and guide
  the implementation of evidence based marketing strategies and campaigns to
  support the uptake of PSI products and services;
• Propose and track metrics to measure the
  effectiveness of PSI marketing interventions;
• Liaise with the Sales function to develop
  marketing interventions that support PSI sales strategies; Oversee the
  contracting and management of advertising agencies, experiential companies
  and other relevant vendors;
• Liaise with Program Team Leads to
  understand their marketing needs and expectations and develop appropriate
  strategies to meet them;
• Develop and monitor all marketing budgets
  and work plans and ensure optimal burn rates and timely activity
  implementation;

• Create, develop and monitor implementation
  of systems for and lead a strategic business unit within PSI to manage
  Social Franchising,
• Prepare and monitor implementation of
  social franchise work plans and activities in relation to the PSI goals
  for the program and increases sustainability;
• Develop and monitor key performance
  indicator, implementing a system of monitoring across the country;
• Develop financial systems and strategies to
  move PSI Social Franchising function towards reduced donor liability and
  eventual self-sustainability
• Provide leadership to Social Franchise
  team members on strategy and objectives, motivate team for execution,
  recognize and reward achievements
• Coach and mentor PSI staff on Franchising
• Develop and monitor implementation of
  strategies, systems, and policies for advocacy, PR and partnerships
  development for the Social Franchise for both internal and external
  stakeholders
• Act as advocate for Social Franchise and
  Private Health sector, identifying issues, concerns and priorities to the
  PSI and the Social Franchising team
• Develop and implement PSI Social Franchise
  outward facing strategy with potential partners and collaborator.
• Develop compelling objectives, strategy
  and tactical plan for interaction/ collaboration between Tunza franchise
  and potential external partners (insurance agencies, development partners,
  donors, suppliers etc)
• Establish/deepen long-term engagements
  with the broad organization including the Executive and Senior Manager
  Teams to ensure a high, deep and wide reach within the organization
• Develop and monitor implementation of
  systems and procedures to anticipate, evaluate and mitigate financial,
  operational and reputational risks within the social franchise
• Ensure all Social Franchise interactions
  and activities are consistent with country regulations, laws, and internal
  guidance and policies
• Proactively identify challenges and risks
  to Franchise development and ensures that the right internal and external
  resources and mechanisms are in place to overcome or mitigate them.
• Develop and monitor key performance
  indicator, implementing a system of monitoring across the country
• Develop and review tools and systems for
  the Franchise, i.e. SF database, Franchisor and Franchisee manuals, etc
• Develop and implement systems and
  activities to identify, document and share success stories, lessons learnt
  and best practices to inform program planning, implementation and
  institutional development.
• Report to PSI senior leadership and PSI
  East Africa team on progress vis-a- vis PSI Social Franchise strategic
  plan

• Marketing Strategy and Plans developed and
  executed in line with PSI planning guidelines
• Implementation of Communication Plans for
  all programs
• Timely production of Organizational Annual
  Report
• Marketing spend fully managed within
  approved budgets
• Positive coverage and positioning of PSI
  activities and brand in Uganda in the media and other stakeholders
• PSI Social Franchising Strategy Developed,
  including move from ProFam SF to a more sustainable social Franchise;
• Strategic alliances for the PSI Social
  franchise created and maintained;
• All relevant PSI staff have a clear
  understanding of PSI plans to transition to a more sustainable SF;
• Systems and procedures developed for a
  Strategic Business Unit on Social Franchising within PSI;
• Financial monitoring system developed for
  the Strategic Business Unit with monthly monitoring and reporting
  structure;
• Social Franchising marketing plan in place
  addressing products, price, promotion (including site communication plans)
  & place and activities implemented that will lead to increased
  visibility, customer volume to the clinics, increased revenue/ profits and
  clinic financing;
• Social Franchising Marketing Plan
  implemented according to the set deadlines; and
• An up-to-date, easy to use Franchisee
  database in place.

• The ideal candidate for the Marketing and
  Social Franchise (M&SF) Manager job placement should preferably hold a
  Bachelor’s Degree in Business or relevant subject or fields (e.g. finance,
  entrepreneurship). Degree across a variety of disciplines including
  strategic account management, marketing, medicine, finance, B/P
  administration etc.
• MBA preferred.
• At least five years of experience working
  at the management level of a business enterprise;
• Finance background either through
  education or experience;
• External experiences and international
  experience is a plus;
• Broad knowledge and understanding of local
  healthcare and small and medium enterprises systems is a plus;
• Experience in social marketing/franchising
  an added advantage. 

• Business & Financial Acumen:
  Understands and intelligently applies economic, financial, and industry
  data to make sound business decisions.
• Social Franchising: Have a
  holistic, in-depth understanding of key issues related to social
  franchising in Uganda and in the world (including major players).
• Influencing / Negotiation skills:
  Ability to understand both internal and customer perspectives so as to be
  able to build a win-win strategy for financial and value- based
  negotiation.
• Working Across Boundaries:
  Thinks and acts beyond one’s silo – bridges team, functional, divisional
  and/or geographical boundaries.
• Strategic Thinking: Visualizes
  the way forward, identifying opportunities that add value to the work and
  to the business.
• Project Management: Organizes
  work efforts by prioritizing tasks, using resources optimally,
  establishing appropriate deadlines and ensuring on-time delivery.
• Productive Communication: Plans
  and delivers ideas and information to others in an impactful manner.
• Strategic Business Management:
  Ability to set strategic plans, consider execution tradeoffs and
  continuously adjust approaches to maximize business performance.
• Market Access: Deep knowledge
  of the healthcare environment, payer decision- making processes, product
  pricing and distribution to demonstrate value to franchisees and their
  customers across our therapeutic areas.
• Highly self-driven and passionate about
  what they do.

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