The Ugandan Jobline

• Provide and manage annual marketing plan with clear direction and
  objectives
• Work with Insights to conduct and provide customer insights to
  business
• Execute research on customer satisfaction and Brand performance
  e.g., through customer survey, mystery shopping, and Brand Health check,
  being the point of contact for local research companies.
• Management of risk, governance, compliance and controls issues
  within the team
• Continuously conduct market and competitor analysis for Local &
  Barclays Africa management information.
• Oversee the MCR business unit’s periodic reporting on activities
  including budget tracking.
• Monitor competitor marketing activities and produce a report on
  impact and actions to protect market share on a monthly basis.
• Ensuring all negotiations and leverage are aligned with business and
  target market needs and reflect best practice sponsorship
• Managing the leverage sponsorship planning process
• Identify strategic sponsorship properties and customise them to
  align with company objectives
• Customer satisfaction and Brand performance research

• Continuously determine customer segmentation basis and recommend
  suitable marketing programmes to target and sustain viable segments
• Provide input/ advise to agency’s production of advertising content
  and briefs
• Provide quality management information, suggesting marketing
  strategies and implementation schedule
• Provide support and insights for development of products in Barclays
  Uganda Retail and  CIB sectors
• Support RMs by providing them with the relevant survival toolkits
• Work closely with CIB and Retail to develop Barclays Uganda customer
  propositions
• Work with Insights to conduct and provide customer insights to
  business.
• Drive and ensure all processes, governance and budgets are adhered
  to, driving successful delivery of all requirements.
• Oversee the delivery of data analysis to plan and implement targeted
  Direct Marketing activities.
• Build clear measurable targets into campaign plans, ensuring
  accurate reporting

• Build and manage strong working links with key stakeholders and fit
  seamlessly with their processes
• Provide clear direction of marketing objectives by translating
  business performance objectives and measures into clear, concise
  communications
• Provide leadership to the business on particular marketing
  initiatives such as customer events and campaigns
• Relation management of local research agencies
• Accountability and budget control
• Ensuring top notch organisational representation at all sponsorships
  i.e. branding and attendance
• Review sponsorship proposals and forge partnerships
• Ensuring that all sponsorships are aligned with the brand attributes
• Monitor competitor marketing activities

• Prepare and put in place a stakeholders’ list/matrix and respective
  SLAs
• Build and manage strong working links with key stakeholders and fit
  seamlessly with their processes
• Develop and maintain excellent relationships with Retail, Corporate,
  HR, Treasury and service delivery functions
• Develop and maintain excellent relationship with Insights
• Relationship management of media companies ( print, electronic and
  outdoor) in conjunction with the central team
• Relationship management of co-sponsors on events/ projects
• Relationship management of Retail, Corporate, HR, Treasury and
  service delivery functions
• Annual marketing plans including campaigns designed for specific segments
  that  are value -based and aligned
  to strategy execution
• Campaign cycle management- Timely delivery of high volumes of
  campaigns and promotions through the campaign management process that
  enhance offerings uptake and affinity
• Manage the translation of the business requirements of the Business
  Unit into ‘world class’, customer centric campaigns aligned to operational
  budgets measuring ROI
• Decision making to determine the best course of action for each
  segment and persuasive recommendations are to be made to key stakeholders
  to ensure effective activity at all times.
• Team coherence  within the
  marketing unit to ensure operational efficiency

• The Barclays Bank Market Development Manager job
  placement must hold a Marketing degree
• Evidence of experience (at least 3 years) in delivering world class/
  complex marketing campaigns
• Evidence of successfully managing internal and external partner
  relationships.
• Strong communication capabilities
• Excellent organisational skills are essential as well as performance
  monitoring will be a requirement
• Strong research and analysis capabilities
• Experience in team working, with evidence of adding value to the
  team through personal contributions
• Exposure to working with other functions and external suppliers
• Communication and Presentation skills
• Negotiation skills
• Persuasion
• Creative thinking
• Project and Programme management competence.
• People management
• Commercial awareness.

• Developing and managing effective business and stakeholder
  relationships (Internal and External)
• Strong administrative, project management, organisation and
  co-ordination skills
• Time management
• Exceptional written and verbal communication skills
• Results and delivery focused
• Problem solving and sound judgement skills
• Analytical skills
• Creativity / Innovation
• Change Management
• Customer focus – instinctive approach to matching customer wants
  with business propositions augmented through outstanding observation
  skills.
• Comprehensive knowledge of market research
• Comprehensive knowledge of marketing and branding disciplines
• Detailed understanding of the Barclays Retail and CIB product
  portfolio attributes, processes, strategy, operating structure and
  interfaces
• Detailed understanding of competitor and local market activity
• Command of modern marketing techniques – exploiting customer
  information for commercial advantage, applying customer segmentation
  techniques, exploiting emerging technologies, driving customised
  communication strategies to meet CRM ambitions, understanding and applying
  value-based marketing principles

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