The Ugandan Jobline

• The Marketing Specialist will work at REA’s Connections Department,
  together with other ECP implementing agencies, distribution companies and
  the marketing firm in planning and implementing the marketing and
  mobilization initiatives/ campaigns.
• Work with Service Providers and consultants to design appropriate
  marketing strategies, plan and execute marketing and mobilization
  activities to support effective implementation of the ECP.
• Prepare work plans and budgets for marketing and mobilization
  activities for REA and Electricity Service Providers.
• Plan, prepare and manage the publication of promotion material.
• Plan, implement and manage marketing and promotion events throughout
  the country.
• Periodically evaluate the effectiveness of all marketing and
  promotion activities and make appropriate recommendations.
• A marketing plan for the next 6 months before a marketing firm is
  brought on board. A draft marketing plan will have to be delivered.
• Prepare monthly, quarterly and annual progress reports indicating
  the number of marketing and mobilisation activities undertaken and the
  likely impact. The report should also indicate the challenges and planned
  marketing and mobilisation activities for the following period.
• Ensure synergy and consistency in the planning and implementation of
  activities with the different players under the ECP.
• Support REA in engagement and management of externally sourced
  marketing and promotion consultancies, among others:
• Preparation of Terms of Reference;
• Ensuring that marketing and promotion activities are carried out in
  accordance with the contracts and within agreed timelines.
• Ensuring compliance with safeguard, fiduciary and other requirements
  for marketing and promotion activities.
• Preparation of progress and assessment reports and updates as
  required.
• Perform any other relevant activities to support implementation of
  the ECP.

• A marketing plan for the period before a marketing firm is brought
  on board.
• Progress reports i.e monthly, quarterly indicating the number of
  marketing and mobilisation activities undertaken and the likely impact.
• Periodic monitoring reports for marketing and mobilisation activities
  undertaken.
• Monthly assessment reports of the performance of the marketing firm.
  

• The ideal candidate must hold a Bachelor’s degree in marketing or
  communications
• Master’s degree marketing or communications
• Possession of and membership to professional bodies such CIM will be
  an added advantage.
• At least 7 (seven) years’ experience in planning, implementation and
  coordination of mass marketing and mobilisation initiatives preferably in
  Uganda’s electricity sector. Experience in designing marketing strategies,
  materials and messages for given target groups and the public will be
  critical.
• Highly motivated, innovative, pro-active and committed team player.
• Excellent written and verbal communication skills. Fluency in
  English.
• Excellent report writing skills.
• A high level of interpersonal and management skills and ability to
  work with teams in the organisation at all levels.
• Must be able to work under pressure and tight deadlines.
• Computer knowledge and skills in MS Word, MS excel and
  internet/email is a mandatory requirement.
• Proven integrity and confidentiality in handling public resources.

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