Job Title: Marketing Manager
Organisation: Banana Industrial Research and Development Centre (BIRDC)
Duty Station: Kampala, Uganda
About Organisation:
The Presidential Initiative on Banana Industrial Development (PIBID) whose successor entity Banana Industrial Research and Development Centre (BIRDC), was
incorporated as a Company Limited by Guarantee on 15th August 2019, is guided by its Mission to be the centre of excellence for farmer-focused banana industrial development through strategic public-private partnerships and its Vision of becoming a state-of-the-art banana research, development, and competitive business centre for value-added products by FY2025/26.
Job Summary: The Marketing Manager will lead our marketing efforts and drive the growth of Tooke Products on the local market. The ideal candidate will possess a deep understanding of the food industry, a passion for creative marketing, and a proven track record in strategic marketing, brand building, and customer engagement.
Key Duties and Responsibilities:
- Marketing Strategy: Develop and execute comprehensive marketing strategies to build the Meat Haven brand, drive sales, and enhance customer engagement.
- Brand Management: Cultivate and maintain the company’s brand identity and ensure brand consistency across all marketing channels.
- Product Promotion: Create and implement marketing campaigns for our range of value-added meat products, targeting diverse customer segments.
- Digital Marketing: Oversee the digital marketing efforts, including social media, website management, email marketing, and online advertising.
- Market Research: Stay updated on industry trends, conduct market research, and identify opportunities for growth and product development.
- Customer Relationship Management: Implement CRM strategies to build and maintain strong customer relationships and loyalty.
- Content Development: Oversee the creation of compelling and relevant content for marketing materials, including product descriptions, blog posts, and visuals.
- Analytics and Reporting: Analyze marketing performance data and generate reports to measure the effectiveness of marketing initiatives.
Qualifications, Skills and Experience:
- An Honours Bachelor’s Degree in either Commerce or Business Administration (Marketing option) from a recognized awarding institution. OR
- MBA (Marketing option or a related field) from recognized awarding institution.
Work Experience
- At least 5 years of working experience three of which should have been served at a supervisory role or, an equivalent work experience from a reputable organization.
Skills/Competencies/Personal Attributes
- Good leadership, interpersonal and communication skills
- Strict Time Management qualities
- Familiarity with social media and digital marketing and content marketing strategies
- High degree of confidentiality and integrity
How to Apply:
Apply today by emailing your credentials / Curriculum vitae to [email protected]
Deadline: 13th October 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36