The Ugandan Jobline

Job Title:  Product Marketing Manager

Organisation: Fido Uganda

Duty Station:  Kampala, Uganda

About US:

Fido Uganda is an African-based Fintech Company. Fido empowers individuals and entrepreneurs to take advantage of opportunities in Africa. We have been operating in Ghana since 2015, disbursing about 3 million credit facilities. Built on advanced technology that enables fast, easy access to financial services, our independent financial platform and unique machine-learning risk models make instant credit decisions – even for customers with no financial track record.

Key Duties and Responsibilities:

Campaign & Engagement Marketing

• Plan and execute marketing campaigns (email, push notifications, in-app messaging) to improve customer onboarding, engagement, and retention.
• Optimize the customer journey, ensuring smooth onboarding flows and re-engagement strategies for inactive users.
• Run A/B tests and analyze performance to improve campaign effectiveness.

Product Messaging & Education

• Develop clear, compelling messaging for new and existing products.
• Continuously update and improve the Help Center, FAQs, and in-app educational content to ensure users can easily understand how to use Fido.
• Work with customer support to identify common pain points and create self-serve product guides to reduce support tickets.

Go-To-Market (GTM) Execution

• Plan and launch new product features and updates, ensuring all teams (marketing, sales, and customer support) are aligned.
• Create product explainer content (landing pages, blog posts, app store descriptions) that clearly communicate how Fido’s products work.
• Equip the sales and support teams with the right product marketing assets (one-pagers, FAQs, demo videos).

Qualifications, Skills and Experience:

• We’re looking for a Product Marketing Manager with 3+ years of experience to help us drive product adoption, engagement, and retention through clear messaging, targeted campaigns, and customer education.
• This role is a mix of strategy and execution, where you’ll work closely with product, growth, and customer support teams to ensure customers understand and use our financial products effectively.
• If you’re a strong communicator who loves crafting compelling messaging, running campaigns, and optimizing the customer journey, this role is for you!

Who you are

• 3+ years of experience in product marketing, growth marketing, or a similar role (preferably in fintech, SaaS, or consumer apps).
• Strong storytelling & communication skills – ability to turn complex financial products into simple, engaging messaging.
• Hands-on experience with email marketing, push notifications, and lifecycle marketing tools.
• Experience managing customer education content (Help Center, FAQs, how-to guides).
• Data-driven mindset – comfortable using analytics & insights to optimize campaigns.
• Ability to work cross-functionally with product, marketing, sales, and customer support teams.
• Experience with A/B testing, CRM tools (e.g., Braze, Iterable, HubSpot), and performance tracking is a plus.

How to Apply:

All candidates who wish to join Fido in this capacity should apply online at the link below.

Click Here

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