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Job Title:  Marketing Manager

Organisation: Bellazuri Limited

Duty Station: Kampala, Uganda

Reports to: Marketing Director, Africa

About Organisation:

Bellazuri Limited is a Ugandan company based in Kampala, specializing in the manufacturing of high-quality cosmetics and skincare products. The company aims to provide affordable, locally made products and maintains stringent quality standards through careful ingredient selection and an experienced production team. Our state-of-the-art factory features advanced equipment from IKA, a reputable German supplier with over a century of expertise. Bellazuri is recognized as a leading name in the beauty industry and is focused on fostering an inclusive and engaging community.

Job Summary:   Our company is searching for an experienced candidate for a Marketing Manager’s role with talent, has passion for cosmetics, and an eye for detail. He or she will be responsible for developing and implementing innovative marketing strategies to promote the company’s cosmetic products, increase brand awareness, and drive sales. This role involves overseeing product launches, conducting market research, managing advertising campaigns and partners, as well as collaborating with cross-functional teams to achieve business goals.

Key Duties and Responsibilities:

Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies for the cosmetic and skincare product portfolio
• Identify target markets and tailor campaigns to specific consumer segments
• Set and manage marketing budgets, ensuring cost-effective use of resources

Product Management

• Lead product launches, including planning, positioning, pricing, and promotions
• Collaborate with the product development team to align marketing efforts with product features and benefits
• Monitor product performance and recommend improvements based on consumer feedback

Branding & Advertising

• Build and maintain a strong brand image for the company’s cosmetics and skincare line.
• Plan and execute advertising campaigns across digital, social media, print, and other channels
• Ensure all marketing materials align with brand guidelines

Market Research & Analysis

• Conduct market research to identify industry trends, competitor activities, and consumer preferences
• Analyse sales data and campaign performance to evaluate effectiveness and return on investment
• Use insights to make data-driven marketing decisions and improve strategies

Digital Marketing

• Oversee the company’s online presence, including website content, social media platforms, and e-commerce
• Develop and implement SEO, PPC, and email marketing campaigns
• Track digital analytics to optimise marketing performance

Team Leadership & Collaboration

• Manage and mentor a team of marketing professionals, ensuring they meet goals and deadlines
• Work closely with sales, product development, and creative team to align marketing strategies with overall business objectives
• Partner with influencers, beauty bloggers, and brand ambassadors to expand reach

 




Qualifications, Skills and Experience:  

• Bachelor’s degree in marketing, Business Administration, or related field (master’s degree is a plus)
• 3-5 years of experience in marketing, preferably in the cosmetics or beauty industry
• Proven track record of managing successful product launches and campaigns

Key Skills and Competencies

• Strong understanding of the cosmetics and beauty industry
• Proven experience in developing and executing successful marketing campaigns
• Excellent project management and organizational skills
• Creative thinking with a keen eye for aesthetics and branding
• Strong analytical skills with the ability to interpret data and make informed decisions
• Proficiency in digital marketing tools, CRM software, and analytical platforms
• Outstanding communication and interpersonal skills
• Ability to lead and motivate a team

Work Environment

• Fast-paced, dynamic environment with tight deadlines
• May require occasional travel for trade shows, events, and collaborations

How to Apply:

Interested persons who meet the above qualifications should send copies of their CVs and academic transcripts to our HR department: recruitments@bellazuri.ug

Deadline: 5th February 2025

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