Sales Manager – Waterproofing and Industrial Flooring Jobs – Aldelia Limited

This job falls under:

Business Administration Jobs in Uganda, Finance Jobs in Uganda, Management Jobs in Uganda, Sales and Marketing Jobs in Uganda

Job Title: Sales Manager – Waterproofing and Industrial Flooring

Organisation: Aldelia Limited

Duty Station: Kampala, Uganda

About Organisation:

Aldelia is a global leading human resources company founded in 2005 and specialised in recruitment, outsourcing and payroll management services to blue-chip multinationals and fast-growing SMEs. The group operates in more than 30 countries across all industries and disciplines on four continents.

Job Summary: We are seeking an experienced and commercially driven Sales Manager to lead the growth of the companies Waterproofing and Industrial Flooring business in Uganda. The role will focus on developing project-based sales across infrastructure, commercial, industrial, manufacturing, residential, and institutional sectors.

The successful candidate will be responsible for generating specifications, developing strategic relationships with consultants and contractors, identifying project opportunities, and driving sales of waterproofing systems, resin flooring solutions, protective coatings, sealants and related construction chemical technologies.

This role requires a strong balance of technical understanding, commercial capability, and market development experience within the construction and industrial sectors.

Key Duties and Responsibilities:

Business Development & Project Sales
Identify and develop new business opportunities in waterproofing and industrial flooring markets
Build a strong pipeline of projects across industrial plants, warehouses, food & beverage facilities, hospitals, commercial buildings, infrastructure and residential developments.
Track major construction projects, tenders, consultants, and contractor activities throughout Uganda.
Drive specification selling and secure product approvals with consultants, architects, engineers and developers.
Develop relationships with EPC contractors, main contractors, applicators, industrial clients, and government stakeholders.
Waterproofing & Flooring Market Development
Promote the companies waterproofing systems including roofs, basements, wet areas, podium decks, water-retaining structures, and below-ground waterproofing applications
Develop the industrial flooring business including epoxy, polyurethane, cementitious, and protective flooring systems
Identify opportunities within manufacturing, logistics, pharmaceutical, food processing, hospitality, health care, and commercial sectors
Support the development of approved applicator networks for waterproofing and flooring systems
Work closely with contractors and applicators to ensure correct system selection and successful project execution.
Specification & Technical Promotion
Conduct technical presentations, CPD seminars, and product demonstrations for consultants, architects, engineers, and clients
Ensure MC systems are specified in project BOQ’s, tender documents, and consultant specifications.
Provide solution-based recommendations tailored to project requirements and site conditions
Coordinate mock-ups, site trials, and technical approvals, with the technical service team
Support customers with technical advice regarding substrate preparation, system selection, and application methods.
Commercial & Tender management
Monitor project tenders and coordinate submission requirements
Prepare quotations, commercial proposals, and project pricing strategies
Negotiate commercial terms with contractors, developers, procurement teams, and industrial customers
Ensure profitability targets and sales margins are maintained
Follow up aggressively on quotations and project opportunities to secure orders
Key Account Management
Manage strategic customer relationships and develop long-term partnerships.
Serve as the primary contact point for major contractors, developers, consultants, industrial clients, and applicators.
Maintain strong customer engagement throughout project cycles from specification through execution and after-sales support
Ensure high levels of customer satisfaction and repeat business generation
Coordination & Internal Collaboration
Work closely with technical, logistics, finance, and operations teams to ensure successful project delivery
Coordinate product availability and delivery schedules with applicators / distributors and supply chain teams
Support training and development initiatives for applicators and distributors
Assist in market launch activities for new products and systems
Market Intelligence & Reporting
Monitor competitor activities, market pricing, and project movements
Provide regular sales forecasts, pipeline updates, and market intelligence reports
Analise market trends and identify opportunities for expansion within Uganda and neighbouring countries
Recommend strategies for increasing market penetration and brand visibility

Qualifications, Skills and Experience:

Bachelor’s degree in Civil Engineering, Construction Management, Business, Marketing, or related field.
Minimum 5 years experience in construction chemicals, waterproofing, industrial flooring, coatings, or related building materials industries.
Strong understanding of waterproofing systems and resin flooring technologies.
Proven experience in project sales and specification selling
Strong network within contractors, consultants, architects, developers, and industrial sectors in Uganda
Excellent communication, negotiation and presentations skills.
Strong commercial awareness and ability to manage long sales cycles
Ability to work independently and drive market development initiatives
Willingness to travel extensively across Uganda

Preferred Attributes

Experience working with international construction chemical brands
Technical understanding of epoxy, polyurethane, cementitious flooring, and waterproofing technologies
Existing relationships with major contractors, industrial clients, and consultants in Uganda
Strong problem solving and customer management skills
Experience in developing applicator networks and project execution support
Entrepeneurial mindset with the ability to grow a developing market segment

Key Performance Indicators (KPI’s)