Marketing Manager Jobs – International University of East Africa (IUEA)

This job falls under:

Business Administration Jobs in Uganda, Finance Jobs in Uganda, Management Jobs in Uganda, Sales and Marketing Jobs in Uganda

Job Title: Marketing Manager

Organisation: International University of East Africa (IUEA)

Duty Station: Kampala, Uganda

About Organisation:

International University of East Africa (IUEA) is a private university licensed by the Ugandan National Council for Higher Education (NCHE). IUEA main campus is located in Kansanga, Kampala, Uganda, and draws students from East Africa, and from the rest of the world. The International University of East Africa celebrates a multi-cultural atmosphere.

Job Summary: The International University of East Africa (IUEA) is seeking a dynamic, innovative, and results-driven professional to serve as Marketing Manager. The successful candidate will lead the University’s strategic marketing, branding, and student recruitment initiatives to enhance institutional visibility and drive sustainable enrolment growth.

Key Duties and Responsibilities:

Develop, plan, and implement strategic marketing and promotional campaigns for the University.
Design and produce high-quality promotional materials and branding content for internal and external audiences.
Lead multi-channel marketing campaigns including advertising, direct mail, newsletters, digital media, and outreach programs.
Develop and maintain a robust marketing information system including market statistics, competitor analysis, and target audience insights.
Build and manage a comprehensive database of students, agents, and institutional contacts for CRM and recruitment purposes.
Represent the University at conferences, exhibitions, international events, and agent engagements to promote academic programmes.
Develop and manage an annual marketing calendar aligned with institutional goals and recruitment cycles.
Oversee quarterly marketing budgets to ensure cost-effective and impactful campaigns.
Prepare regular performance and marketing reports to support management decision-making.
Coordinate timely communication campaigns for all academic programmes to optimize student recruitment pipelines.
Undertake regional and international marketing trips to strengthen partnerships and recruitment networks.
Student recruitment targets achieved
Brand visibility and institutional positioning
Marketing campaign effectiveness
Budget efficiency and ROI on marketing spend
Growth of strategic partnerships and agent networks

Communication and Reporting Structure

The role interfaces with:

The Vice Chancellor

Management Board

Internal departments and external stakeholders

Qualifications, Skills and Experience:

Bachelor’s degree in Marketing, Business Administration, or a related discipline (Desirable)
Master’s degree in Marketing, Business Administration is an added advantage
Minimum of 05 years’ experience in a senior or supervisory marketing/management role (Essential)
Proven experience in sales, marketing, promotions, or business development (Desirable)
Experience in an educational or institutional setting is an added advantage
Strong understanding of digital and integrated marketing trends
Excellent communication, interpersonal, and presentation skills (Essential)
Strong ICT skills (Essential)
Experience in CRM and ERP systems (Desirable)
Knowledge of graphic design and marketing content development (Desirable)
Ability to organize and manage meetings and strategic engagements
Strong analytical and reporting skills