Job Title: Brand Officer
Organisation: Yalelo Uganda
Duty Station: Kampala, Uganda
About Organisation:
Yalelo (U) Limited is a tilapia fish farm that was established in Uganda in 2019. The farm is located in Butembe, Buikwe district on the shores of Lake Victoria. Yalelo Uganda is a subsidiary of First Wave Group B.V; a Dutch company with a portfolio of aquaculture related assets in Africa. First Wave Group owns and operates Yalelo Zambia, a pioneer of Aquaculture founded in 2011 that has grown quickly to become the leading fish farm in Zambia and among the largest aquaculture farms in Africa.
Job Summary: The Brand Officer is responsible for developing, maintaining, and enhancing Yalelo’s brand image to ensure it remains consistent, relevant, and competitive in the market. The role focuses on translating business objectives into effective brand strategies, overseeing marketing campaigns, and ensuring all customer touchpoints reflect the brand’s identity and values.
Key Duties and Responsibilities:
Brand Strategy & Positioning
- Define and implement the brand’s positioning in the market
- Ensure all activities align with the brand’s identity, tone, and values
- Translate business goals into brand strategies
Campaign Development & Oversight
- Lead marketing campaigns (ATL, BTL, digital)
- Work with internal teams and agencies to execute campaigns
- Ensure messaging is consistent across all platforms
Brand Consistency & Governance
- Maintain brand guidelines (visuals, tone of voice, messaging)
- Review and approve marketing materials
- Ensure all departments represent the brand correctly
Market & Consumer Insights
- Analyze customer behavior, trends, and competitor activity
- Use insights to refine brand messaging and campaigns
- Conduct surveys, field visits, and research
Collaboration Across Teams
- Work closely with sales, product, and operations teams
- Align brand messaging with sales objectives
- Support internal teams with brand-related needs
Performance Tracking
- Monitor brand health (awareness, perception, loyalty)
- Track campaign performance and ROI
- Adjust strategies based on data and insights
Qualifications, Skills and Experience:
- Bachelor’s degree in marketing, Business,
- Communications or related field.
- 3 years’ marketing experience with a bias in brand management
How to Apply:
Please send the application, CV & academic documents as one pdf document to: careers@yalelo.ug, clearly specifying the job position in the subject line. The closing date for receiving applications is 26th May 2026.
“Recruitment will be on rolling basis”
Deadline: 26th May 2026
NB: Only shortlisted candidates will be contacted.
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Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 36