Job Title: Lifecycle Growth Lead
Organisation: M-KOPA Uganda
Duty Station: Kampala, Uganda
About Organisation:
The scale and impact of our work is massive. M-KOPA is a fast-growing Fin Tech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.
Job Summary:
We’re actively recruiting a Lifecycle Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You’ll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.
- Own lifecycle outcomes at scale: Drive activation and retention metrics for 7M+ customers by designing segmentation frameworks and experimentation strategies, then executing them hands-on
- Rich experimentation playground: Run structured A/B tests annually with Africa’s most sophisticated fintech dataset
- Unique channel mix: Optimise across SMS, WhatsApp, push, and in-app for mobile-first African markets while coordinating with 30,000 field agents + 300 telesales agents
- Strategic execution: Design the segmentation frameworks and growth playbooks that guide lifecycle strategy, then personally build the campaigns that validate what works
- Revenue impact: Drive measurable revenue growth and improve unit economics through lifecycle optimisation – your experiments directly influence profitability and customer lifetime value
- Purpose-driven impact: Your retention campaigns contribute to products that have displaced 2.1M+ tonnes of CO₂ and connected 2.5M people to their first internet access
Key Duties and Responsibilities:
- Own lifecycle growth outcomes: You’re accountable for activation, retention, and LTV metrics – driving revenue growth and improving unit economics. Lead growth initiatives end-to-end (strategy → experiment → scale): identify opportunities, form hypotheses, run structured experiments, build repeatable playbooks that scale across markets. Design segmentation frameworks that Product and Data teams use. Influence product priorities with customer insights. You combine product-led growth thinking with hands-on CRM execution to maximise customer profitability and lifetime value.
- Hands-on execution: Personally build automated customer journeys – onboarding sequences, activation campaigns, retention flows, churn prevention, win-back. Configure triggers, build segments, write copy, deploy campaigns across WhatsApp, SMS, push, and in-app channels. Run A/B tests with clear methodology. Analyse performance, iterate rapidly, scale winners.
- Partner cross-functionally: Work with Product, Data, Telesales, Operations, and Commercial teams.
Qualifications, Skills and Experience:
- 5+ years hands-on lifecycle/CRM execution – ideally at a fintech, mobile money, subscription, or PAYG business (bonus: emerging markets)
- End-to-end growth initiative ownership – proven experience leading initiatives from strategy (identifying opportunities, forming hypotheses) through experimentation (structured testing) to scale (repeatable playbooks), with demonstrated revenue impact and unit economics improvements
- Proven track record owning growth outcomes (activation rate, retention, LTV, revenue growth, unit economics) through lifecycle marketing – being accountable for the metrics and influencing Product/Operations to improve them
- Expert CleverTap, Braze, MoEngage, Customer.io, or HubSpot proficiency – you personally build complex automated journeys (workflow building, triggers, segmentation)
- Deep multi-channel expertise – SMS, WhatsApp, push, in-app messaging. Bonus: coordinated with telesales or field sales teams
- Structured experimentation track record – A/B tests with clear methodology, statistical rigour, and documented learnings
Bonus points:
- PAYG, alternative credit, or financial inclusion business model experience
- Kenya or East Africa market experience with mobile-first, WhatsApp/SMS-heavy strategies
- Analytics fluency (GA4, Mixpanel, Amplitude, Looker) for funnel analysis and cohort tracking
The Why:
You’ll optimise customer journeys, coordinate campaigns across field agents + telesales + digital channels, run experiments that influence millions of lives, and master sophisticated tools at a scale and complexity you won’t find elsewhere.
If you’re a lifecycle growth operator who combines strategic ownership (designing frameworks, influencing product, owning metrics) with hands-on execution (building campaigns, running tests, optimising journeys), and wants to apply that expertise where it unlocks financial inclusion at scale, this is it.
How to Apply:
If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline
Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 60