Job Title: Marketing Specialist
Organisation: Unilever
Duty Station: Kampala, Uganda
About Organisation:
Unilever is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, The Netherlands. Its products include food, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé. One of the oldest multinational companies, its products are available in around 190 countries. Unilever celebrated its 85th anniversary year of business in 2014.
Job Summary: The Marketing Specialist Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights.
- This role Leads in Market Plan execution (Aligned to BU and Category Strategy) & Dynamic Resource Allocation
- Localises Category Growth Strategy
- Executes strategically aligned Commercial Plan in Market
- Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly
- Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
- D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU
Key Duties and Responsibilities:
- Category Growth Strategies, localise (Develop and deploy) CGS at channel and customer level, Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in
- Innovation, Define national innovation & launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU
- Targets and Budgets: Allocate USG targets and investment to deliver BG strat by channel and customer. Define budgets by channel and customer to deliver UOM target from BU.
- Pricing and Promotions, Mix:Own Pricing & Promo strategy. Lead monthly forecasting process and report and own Pricing & Promotions Mix NRM: Ownership of L4 and L5
- Execution, Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution. Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led
- Capability, Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM
Additional Responsibilities
- Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.
- Use and leverage account specific category and shopper insights.
- Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
- Integration of customer marketing plans with brand marketing plan and customer business planning
- Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
- Work with the brand managers to deliver activation plan efficiency and effectiveness.
- Communicate the customer’s marketing and business strategy to the brand teams.
- Develop strong relationships with Customers at marketing and activation level.
- Customer and customers’ Shopper input into Innovation program
- Manage total trade investments.
- Consolidate field plans – customer input in S&OP
- Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.
- Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
- Analyse the ROI of the marketing activities executed with the customer.
- Channel and Customer thought
Qualifications, Skills and Experience:
- 3 years’ relevant Category & Customer experience
- 2 years’ experience in brand management
- 1-2 years Account management experience is an advantage
- Customer Facing, Shopper Marketing or Brand Building experience is desirable
- Skills
- Fully operational in the required:
- Customer Management and Selling Essentials PoP Execution and Monitoring Optimising Promotion Sell-out Leveraging Strategic Customers Understanding and Applying Shopper Insights Developing Integrated Brand Communications Category Management X 8 Net Revenue Management
- General skills:
- Business Strategy and Formulation Business Planning and Implementation Project Management Change Management Business Process Design and Management Information Management Application and Exploitation of Information Technology Negotiation
- Leadership
Critical SOL (Standards of Leadership) Behaviors
- PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
- PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
- TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
- BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
How to Apply:
All candidates who wish to join Unilever in this capacity should apply online at the link below.
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Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 36