Job Title: Social Media Influencer Consultancy (UN Jobs)
Organisation: United Nations Children’s Fund (UNICEF)
Duty Station: Kampala, Uganda
About Organisation:
The United Nations Children’s Fund (UNICEF) is mandated by the UN general assembly to advocate for the protection of children’s rights, to help meet their basic needs and expand their opportunities to reach their full potential. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Job Summary: UNICEF Uganda seeks ongoing collaboration with social media influencers to strengthen visibility, maintain consistency, and adapt to developments in the digital environment. Although UNICEF maintains a significant global presence that extends to local offices, capacity gaps may arise during rapid campaign expansion or when developing content quickly. Establishing long-term partnerships with influencers can provide continuity, authenticity, prompt responses to emerging issues, and sustained communication while following UNICEF’s brand and safeguarding policies. This strategy aims to support advocacy for children’s rights, increase reach, and produce effective digital content relevant to both local and global audiences.
To meet the growing demand for digital engagement in Uganda and beyond, we are enhancing our communication efforts. This includes supplementing our dedicated digital capacity with strategic partnerships, such as collaborating with social media influencers to reach new audiences.
Primarily, the social media influencer engagement seeks to leverage the influencer’s unique voice and reach to create authentic, compelling content that aligns with our brand’s values and drives measurable results that amplifies our reach and impact.
To ensure a strong digital presence and impactful communication on children’s rights, it is essential to collaborate with reputable, non-partisan social media influencers who have proven records and relevant experience. These influencers should be skilled across various formats and able to respond quickly, sometimes creating content from scratch. UNICEF Uganda will provide guidance on visual and audio-visual assets according to brand standards and partner communications. While creativity and flexibility are important, all work must consistently reflect UNICEF’s tone of voice.
Key Duties and Responsibilities:
The influencer will:
- Maximize their unique voice and reach to create authentic, compelling content that aligns with our brand’s values and drives measurable results.
- Enhance UNICEF Uganda’s social media presence to reach wider and more diverse audiences, including younger demographics.
- The influencer is responsible for the creation, production, and posting of all agreed-upon content according to schedule and specifications.
- Ensure consistency and continuity of messaging across campaigns while abiding by safeguarding guidelines.
- Increase audience engagement and advocacy impact on children’s rights, health, education, and protection issues through creative and authentic content.
- Strengthen rapid response capacity to emerging issues, campaigns, or crises by being readily available for content creation and dissemination.
- Produce high-quality, innovative digital content that aligns with global standards while reflecting local context, trends, and best practices in social media.
- Drive engagement by achieving an average engagement rate of at least 3% (likes, comments, shares, saves) across all contracted posts.
- Increase brand awareness with considerable impressions/views count on content shared.
- Generate content based on these target Platform(s):- X, Instagram (Feed, Stories, Reels), Facebook, YouTube and LinkedIn
- Travel to the field with UNICEF Communication team when the need arises.
Major Tasks:
- Cover Media field visits
- Cover Donor missions
- Cover Launches, campaign launches, funding announcements and signing agreements with donors
- Cover Press Conferences, Workshops, and Meetings
Qualifications, Skills and Experience:
To qualify as an advocate for every child you will have…
Education
- Diploma or equivalent in Communications, Marketing, Journalism, Media Studies, Digital Media, Public Relations, or related fields.
- Relevant certifications in social media management, content creation, digital marketing, or multimedia production are an advantage.
Experience
- Proven track record as a social media influencer, content creator, or digital communicator with measurable audience engagement.
- Experience managing social media campaigns, including content planning, creation, posting, and monitoring performance metrics.
- Experience collaborating with brands, INGOs, NGO’s, government MDA’s or organizations for advocacy, campaign launches, or donor-related initiatives.
- Demonstrated ability to create high-quality multimedia content (photography, videography, graphics, reels, stories) for multiple social media platforms.
- Experience in analytics and reporting, including reach, impressions, engagement, and audience insights.
- Excellent creativity and innovation
- Previous engagement with a UN agency is an added advantage.
- Fluency in English is required; knowledge of another local is an asset.
Competency
- Strong understanding of social media platforms, trends, and audience behavior.
- Creativity and storytelling skills to convey compelling messages aligned with UNICEF’s brand and advocacy goals.
- Excellent communication skills (written, visual, and oral) for diverse audiences.
- Ability to work under tight deadlines, respond quickly to emerging events, and adapt content strategies accordingly.
- Professionalism, reliability, and adherence to ethical standards, including child safeguarding and data privacy policies.
- Teamwork and collaboration skills to coordinate with UNICEF staff, project teams, and other stakeholders.
- Analytical mindset to track content performance and adjust strategies for maximum impact.
- Structures information to meet the needs and understanding of the intended audiences.
- Show empathy; listens, supports, and cares for others.
- Consult others and share information and expertise with them.
- Builds team spirit and reconciles conflict as this is a largely team role.
For every Child, you demonstrate…
- UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
- The UNICEF competencies required for this post are…
- (1)Builds and maintains partnerships
- (2) Demonstrates self-awareness and ethical awareness
- (3) Drive to achieve results for impact
- (4) Innovates and embraces change
- (5) Manages ambiguity and complexity
- (6) Thinks and acts strategically
- (7) Works collaboratively with others
How to Apply:
All suitably qualified and interested applicants who wish to join United Nations Children’s Fund (UNICEF) should apply online at the link below.
Deadline: 26th November 2025
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