Job Title: Sales Representative (Fresher Jobs)
Organisation: Nile Breweries
Duty Station: Mbarara, Uganda
About Organisation:
Nile Breweries Limited is a leading beverage company in Uganda and a subsidiary of SABMiller, the second largest brewing group in the world. We aim to provide for a variety of career paths and patterns of working, a good work-life balance and comprehensive employee benefits.
Job Summary: Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose is to coordinate and implement sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining as well as developing relationships with clients.
Key Duties and Responsibilities:
Executing sales plan
- National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
- Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
- Order requirements by brand/pack type are determined against stock levels and targets
- Competitor activities in other urban outlets are analyzed and reported
- Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
- Relationships with customers’ staff are maintained and developed
- Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
- Execution improvement proposals are generated and, after approval, are implemented
- Local/national events opportunities are identified and supported in the allocated area
- New volume opportunities are identified and addressed appropriately
- Ensure NBL products are well executed with proper display at Back of Bar.
Planning
- Customer database is accurate, completed and updated
- Outlets are assessed against guidelines
- Outlet performance and needs are evaluated
- Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
- Investment requirements (merchandising) are aggregated for budget input
- Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
- Promotors are selected, contracted and managed
Sales performance
- Drive market share in a given Territory
- Achievement of sales and volume target/Sell out
- Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy.
Administration
- Compile daily, weekly, Monthly and quarterly sales reports and submit to management
- Monthly KPI report
- Competitor activity report
- Ensure outlet records are well captured and demonstrated in Outlet Record Books.
Qualifications, Skills and Experience:
- Graduate in Sales, Marketing Business Administration or related Fields.
- Diploma in marketing/business field will be an added advantage
- 1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
- Good knowledge of distribution processes, costs, optimization solutions
- Good knowledge of distributors’ environment in allocated area
- Budgeting and process techniques know-how
- Commercial competence
- Drivers Licence
Key attributes and competencies:
- Orientated to team and success
- Motivate team members
- Good negotiator
- Good communications skills, both verbal & written
- Leadership Setting right priorities
How to Apply:
All interested candidates who meet the above specifications should apply at the link below.
Deadline: 12th November 2025
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline
Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 12