Job Title: Sales and Marketing Manager
Organisation: BRAC Social Enterprise
Duty Station: Nakaseke, Uganda
About Organisation:
BRAC Social Enterprises (BSBE) Uganda Limited was established in 2010 as a not-for-profit venture to produce and distribute quality seeds, planting and stock material to vulnerable communities. In 2014, it transitioned to a fully-fledged commercial enterprise and expanded its services to field crop seeds research and certified seed processing, packaging, sales, marketing and distribution.
Job Summary: As a Sales and Marketing Manager for BSBE, you will be responsible for leading our sales and marketing efforts across Uganda. You will play a pivotal role in expanding our reach, promoting our products, and fostering strong relationships with our customers. The ideal candidate should have a proven track record in seed or agricultural sales, an in-depth understanding of the Ugandan seed industry and agricultural landscape, and a passion for promoting sustainable farming practices
Key Duties and Responsibilities:
- Sales Strategy: Develop and implement effective sales strategies to achieve revenue targets, expand market share, and increase customer base.
- Market intelligence: Continuously monitor market trends, customer
- preferences, and competitor activities to adapt marketing and sales plans accordingly.
- Customer Relationship Management: Build and maintain strong relationships with farmers and distributors and agro-dealers.
- Product Promotion: Create and execute marketing campaigns, including online and offline advertising, events, and promotions to promote seed varieties and educate customers.
- Sales Team Leadership: Lead and motivate the sales team (territory sales officers), providing guidance, training, and support to achieve sales targets.
- Distribution Network: Expand and manage the distribution network, including distributors, retailers, and dealers, to ensure widespread availability of our seeds.
- Budget Management: Develop and manage the sales and marketing budget, allocating resources effectively to meet objectives.
- Reporting: Provide regular reports to senior management on sales performance, market trends, and customer feedback.
- Additional responsibilities: Any other duties that may be assigned by the General Manager.
Additional Responsibilities
- Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the enterprise’s goals on safeguarding implementation.
- Establish a safeguarding culture across all levels of the enterprise by implementing BRAC International’s Safeguarding Policy, in collaboration with BRAC International’s Gender and Safeguarding team.
- Practice, promote and endorse the issues of safeguarding policy among team
- members and ensure the implementation of safeguarding standards in every
- course of action.
- Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
- Responsible for ensuring team members are appropriately trained, supported and have access to resources regarding issues that are identified and actioned in accordance with the safeguarding policy and procedure.
- Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.
Qualifications, Skills and Experience:
- Bachelor’s degree from a reputable university in Marketing, Business, Agriculture, or a related field.
- Professional Degree / Certification
- Diploma Chartered Institute of Marketing
Experience
- Minimum of 5 years of experience in sales and marketing, with at least 2 years in a management or supervisory role, preferably in the agricultural or seed industry.
- In-depth knowledge of the Ugandan seed industry and agricultural market, including an understanding of local farming practices and customer needs.
- Strong communication and interpersonal skills to build relationships and represent the company effectively.
- Proven ability to lead and motivate a sales team, with a focus on achieving sales targets.
- Budgeting and financial management skills for the sales and marketing department.
- Proficiency in using marketing tools, including digital marketing, to reach a wide customer base
Knowledge, Skills & Competencies
- Understanding of the agricultural sector in Uganda, including knowledge of crops, farming practices, and regional variations.
- Familiarity with various seed varieties, their characteristics, and suitability for different Ugandan regions.
- Knowledge of market trends in agriculture, seed sales, and distribution in Uganda.
- Awareness of the key players in the seed industry in Uganda and their market strategies.
- Understanding of agricultural and seed industry regulations in Uganda.
- Knowledge of the needs and preferences of Ugandan farmers and agricultural businesses.
- Proficiency in marketing strategies, including digital marketing, social media, and traditional advertising methods.
- Financial acumen to effectively manage marketing budgets and allocate resources for maximum impact.
- Ability to conduct market research to identify customer needs, monitor trends, and assess competitor activities.
- Design and execute effective sales and marketing strategies and campaigns to promote seed varieties, educate customers, and achieve revenue targets.
- Excellent written and verbal communication skills to convey the value of seed products , as well as maintain and build strong customer relationships.
- Proficiency in data analysis to measure marketing and sales performance.
- Skill in utilising digital marketing tools and platforms to reach a wide customer base.
- Effective leadership and team management skills to guide and motivate the
- sales team to achieve targets
- Agility to adapt marketing and sales plans based on unexpected and changing market conditions and challenges, and customer preferences
How to Apply:
Please fill in the Application form by clicking the button below;
Thereafter, proceed to share your CV and Academic documents to [email protected] with subject line Sales and Marketing Manager by 11th November 2025.
All applications shall be acknowledged as received but only shortlisted candidates will be contacted.
All applicants should share their CV’s and Cover Letters in PDF or MS Word STRICTLY.
Deadline: 11th November 2025
For any inquiries on this career opportunity and the application process please e-mail [email protected].
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 60