Job Title: Product Growth Lead
Organisation: M-KOPA
Duty Station: Kampala, Uganda
About Organisation:
The scale and impact of our work is massive. M-KOPA is a fast-growing Fin Tech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.
Job Summary: We’re actively recruiting a Product Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You’ll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.
This role blends strategy with hands-on execution. You’ll work hands-on in CRM and engagement platforms daily to build automated customer journeys yourself – from on boarding sequences to retention campaigns to churn prevention. You’ll partner closely with Product, Data, and Telesales teams to run structured experiments, analyse funnel performance, and translate learnings into repeatable playbooks.
Your mission: make every campaign smarter, faster, and more profitable than the last.
Key Duties and Responsibilities:
- Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze – you’ll be hands-on building triggered campaigns and segmentation workflows
- Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
- Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
- Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
- Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing – ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
- Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply
Qualifications, Skills and Experience:
- You’re a hands-on growth operator who builds campaigns yourself. You love opening CRM tools daily to design journeys, run tests, and optimise funnels.
- Required Experience:
- 5+ years in lifecycle marketing, CRM, or product-led growth roles – ideally at a fintech, mobile money provider, subscription company, or PAYG business
- Hands-on CRM/lifecycle execution: You’ve built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable – you own the execution, not just the strategy
- Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You’ve integrated digital campaigns with field sales teams or call centres
- Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks
- Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights
- Cross-functional collaboration: You’ve worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions
How to Apply:
If you are ready to make a difference and drive financial excellence in a dynamic and innovative environment, we want to hear from you!
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Level of Education: bachelor degree
Work Hours: 8
Experience in Months: 60