Job Title: Head of Sales
Organisation: GOGO Electric
Duty Station: Kampala, Uganda
About Organisation:
GOGO Electric. is a Ugandan social innovations company that has developed an intelligent energy storage system for productive use. We assemble Lithium-ion batteries and are committed to advancing environmentally friendly transportation and lowering carbon emissions through our battery swap station technology. The goal of our company is to make electric motorbikes a practical and affordable mode of transportation for everyone.
Job Summary: The Head of Sales is a leadership role, responsible for driving bike sales revenue growth, market expansion, and customer experience across Uganda. They will ensure cross-functional collaboration, data-driven decision-making, and the ability to scale operations in a high-growth, target-driven environment.
The role requires one to understand the Ugandan Boda-boda rider, the Ugandan motorcycle industry, a “feet on the ground” approach, spending most of the time in the field and a good understanding of how sales work in this industry.
Key Duties and Responsibilities:
Commercial Strategy & P&L Management
- Develop and execute an electric motorcycle sales strategy to achieve and exceed monthly, quarterly, and annual revenue targets,
- Identify and prioritize new market opportunities and rider segments to expand the company’s footprint.
- Monitor and analyze market trends, competitor activity, and rider behavior to refine strategy.
Sales Leadership & Operations
- Lead Sales Supervisors and their teams to consistently achieve or exceed monthly motorcycle sales targets.
- Establish clear KPIs, performance metrics, and accountability frameworks.
- Develop incentive programs, training, and professional development plans for a high-performing sales team.
- Oversee operational processes, including lead management, recruitment, training, reporting, and performance monitoring.
Marketing, Branding & Communications Oversight
- Oversee the Communications Specialist to design and implement campaigns that drive sales, increase brand awareness and customer engagement, and loyalty.
- Ensure all branding, advertising, and promotional activities align with the company’s growth objectives and brand guidelines.
- Monitor campaign performance using sales, lead generation, reach and engagement metrics, and adjust strategies to optimize outcomes.
Customer Care & Experience Management
- Supervise the Customer Care Manager to maintain exceptional service standards and timely issue resolution.
- Implement processes to collect, analyze, and act on rider feedback to improve retention, satisfaction, and loyalty.
- Track customer experience metrics, including NPS improvement, complaint resolution within 24 hours, and retention rates.
Leadership, Culture & Team Development
- Provide strategic leadership, mentoring, and coaching to the commercial team, including Sales Supervisors, Communications Specialist, and Customer Care Manager.
- Define clear roles, responsibilities, and KPIs for all direct reports and ensure accountability.
- Foster a culture of integrity, collaboration, inclusion, high performance, and continuous improvement.
- Inspire and develop managers and team members to achieve ambitious results while growing their own leadership capabilities.
Strategic Collaboration & Reporting
- Collaborate with the CEO and executive team to provide insights on commercial performance, market trends, and growth opportunities.
- Align sales, marketing, and customer care activities to ensure cohesive execution of commercial strategies.
- Prepare regular performance reports with actionable recommendations for revenue growth, customer experience improvements, and brand enhancement.
Key Performance Indicators
- Achieve monthly and annual sales targets for motorcycles.
- Expand market presence by tapping into new rider segments within 12 months.
- Increase customer satisfaction, measured by NPS improvement and complaint resolution within 24 hours.
- Improve brand visibility and engagement, measured through campaign reach and conversion rates.
- Develop and retain a high-performing commercial team, achieving 100% KPI compliance across direct reports.
Qualifications, Skills and Experience:
- Bachelor’s degree in Business, Marketing, Sales, Engineering, or a related field; MBA preferred.
- Minimum 5–8 years of senior leadership experience overseeing sales, marketing, and customer experience functions, preferably in motorcycles, automotive, or BaaS businesses.
- Proven track record of achieving sales targets, managing multi-functional teams, and scaling commercial operations.
- Strong analytical, strategic thinking, negotiation, and communication skills.
- Experience in data-driven decision-making, performance reporting, and operational excellence.
- Demonstrated ability to lead in fast-paced, high-growth, target-driven environments.
Competencies:
- Strategic thinking and executive decision-making.
- Cross-functional leadership and team development.
- Market awareness, customer focus, and brand management.
- Stakeholder engagement and operational excellence.
- Mentoring, coaching, and inspiring high-performing teams.
Direct Reports:
- Sales Supervisors
- Communications Specialist
- Customer Care Manager
Benefits:
- Competitive salary
- Opportunities for growth and advancement within the company, with a dynamic and supportive work environment
- Training and development opportunities
- Medical Insurance
How to Apply:
All candidates should apply online at the link below.
Deadline: 20th October 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 60