Job Title: Head Brand and Communication
Organisation: Airtel Uganda
Duty Station: Kampala, Uganda
About Organisation:
Airtel was launched in Uganda in 1995 and is Uganda’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunication sector such as: Pre-paid plans, Post-paid plans, International roaming, Dedicated customer care, One rate to all networks, Fax and Data, Call forwarding, Per second billing, Freedom Forever and Mobile Top up. Airtel Uganda Limited is the country’s fastest growing telecom company, and a subsidiary of Bharti Airtel Limited – a leading global telecommunications company with operations in 16 countries across Asia and Africa.
Key Duties and Responsibilities:
- To deliver the Annual Operating Plan objectives by supporting the sales and marketing functions through developing, executing customer/result driven communication strategy, in line with the overall brand/business strategy;
- Developing, executing and protecting customer brand love.
- Prioritizing and focusing on high revenue, high awareness activities to ensure optimal trial and subsequent usage of the airtel brand.
- Ensure optimum brand awareness through achieving target share of Voice.
- Drive credible and positive take-out from all brand related communication.
- Relate all brand communication to the airtel brand identity and philosophy i.e. comply with airtel corporate identity.
- Create and drive new unique communication channels
- Benchmark airtel brand communication initiatives positively against competition
- Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice.
- Manage the creative direction of local communication initiatives to be in line with the brand guidelines.
- Investigate, recommend and execute point of sale initiatives to drive understanding of brand offers and subsequent products uptake.
- Ensure conformity of all point of sale initiatives and material to brand guidelines and corporate identity standards.
- Ensure relevance of all communication initiatives in the market and at the point of sale.
- Ensure complete understanding of the airtel brand culture and philosophy in all customer constituencies.
- Social media and digital marketing campaigns.
- Focus on driving take rates and managing cost.
- Budgeting/Service level agreement management and efficiency.
- Team management.
Qualifications, Skills and Experience:
- MBA in Business Administration, Marketing, Mass Communication or related discipline.
- Post Graduate Diploma in Mass Communication or MBA in Marketing.
- Professional Qualifications in advertising, Marketing & Communication will be an added advantage.
- 8-10 years of work experience in similar industry / organization; some work experience in advertising agency will be an added advantage.
- A minimum of 3 years in Management role.
- Skills critical to the role:
- Strong Creative Judgment and Critical Thinking Ability.
- Influential & Interpersonal Skills and Social Perspectives.
- Entrepreneurial ability.
- Strong communication – oral and writing skills.
- Strong stakeholder Management skills.
- Project Management Skills & Time Management.
- Highly Result Oriented.
- Customer centric approach.
- Business Awareness.
How to Apply:
All interested candidates are invited to submit their applications online at the link below.
Deadline: 19th August 2025
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline
Level of Education: Postgraduate Degree
Work Hours: 8
Experience in Months: 96