Job Title: Digital Marketing Executive
Organisation: VAAL Real Estate
Duty Station: Kampala, Uganda
About Organisation:
Founded in the year 2017, VAAL Real Estate is a preeminent Real Estate Developer with over 15 years of international experience, serving buyers of luxury property in Africa. The company was built with the African spirit in heart and mind, bringing along the vast expertise in real estate development from Turkey and the Middle East. Currently VAAL has presence in Kenya, Ghana, Egypt, Turkey and the UK. We offer the African market a blend of modern architecture, unrivaled innovation, experience and market knowledge, the vision for industry leadership is uninterrupted.
Key Duties and Responsibilities:
- Plan, set up, monitor, and optimize digital advertising campaigns across social media platforms, Google Ads, and other paid media channels.
- Lead media buying and audience targeting strategies across digital platforms, ensuring cost – effective delivery of marketing objectives.
- Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL, and CPA, and compile clear reports with actionable insights.
- Collaborate with the Digital Marketing Manager to develop and update the quarterly digital strategy.
- Liaise with any engaged external digital agencies to ensure accurate implementation of paid media and performance strategies.
- Monitor competitive digital activities and make recommendations for improvement.
- Stay up to date with platform changes, ad policy updates, and industry trends to continuously improve targeting and spend efficiency.
- Provide input on content direction and digital creatives, guided by performance insights and audience behavior.
- Support the wider marketing team in driving brand awareness, lead generation, and conversion initiatives.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- Minimum 3 years of experience in digital marketing or performance marketing roles.
- Proven success in running and optimizing paid campaigns (Meta Ads, Google Ads, etc.)
- Strong analytical mindset – confident with reporting tools, A/B testing, and performance evaluation.
- Experience using marketing automation platforms, ad dashboards, and tracking systems.
- Up-to-date with the latest tools, trends, and best practices in digital marketing, media buying, and analytics.
- Excellent communication and collaboration skills to support cross-functional initiatives.
- Comfortable working in a fast-paced, performance-driven environment.
How to Apply:
Applications to be sent to [email protected]
Deadline: 23rd August 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36