Job Title: Digital Content Strategist
Organisation: Nation Media Group
Duty Station: Kampala, Uganda
About Organisation:
Nation Media Group is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda. As a brand, we are committed to generating and creating content that will inform, educate and entertain our consumers across the different platforms, keeping in mind the changing needs and trends in the industry.
Job Summary: The Digital Content Strategist drives the end-to-end planning, creation, distribution, and performance optimization of content across web, social, email, and emerging platforms. Their mission is to grow audience, deepen engagement, and support revenue goals through data informed storytelling that upholds brand voice and business priorities
Key Duties and Responsibilities:
- Content Strategy & Planning
- Content Creation & Management:
- SEO & Analytics
- Cross-team Collaboration
- Innovation & Trends
Qualifications, Skills and Experience:
Experience:
- Minimum of 3-5 years in digital content strategy, digital marketing, or editorial leadership; proven track record of growing traffic and engagement. Experience with multimedia production, marketing funnel optimization, and generative AI/automation tools is desirable.
Skills:
- Strong content writing, editing, and proofreading skills.
- Understanding of UX principles, basic HTML/CSS, and image/video optimization.
- Knowledge of SEO, content analytics, and digital marketing tools.
- Proficiency with CMS platforms (WordPress, Drupal, or similar).
- Familiarity with analytics tools (Google Analytics, SEMrush, or similar).
- Exceptional organizational and project management abilities.
- Excellent communication and interpersonal skills.
Competencies:
- Strategic Thinking
- Creativity and Innovation
- Data-driven Mindset, ability to turn metrics into strategic actions
- Attention to Detail
- Collaboration and Teamwork
How to Apply:
All candidates should apply online at the link below.
Deadline: 18th August 2025
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline
Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36