Job Title: Senior Commercial Manager
Organisation: NCBA Bank Uganda
Duty Station: Kampala, Uganda
About Organisation:
NCBA Bank Uganda Limited, is a commercial bank in Uganda. It is one of the commercial banks licensed by the Bank of Uganda, the country’s central bank and national banking regulator.
Job Summary: The role holder will be responsible for developing and executing our commercial strategy to achieve revenue targets and drive growth across the various ecosystems. This entails target market identification: Identify the customer segments or geographies where the company can achieve the highest growth potential. This involves researching the market, analyzing customer behavior, and understanding competitors. S/He will determine the value proposition of the products and services offered by the company and how they can differentiate from the competition. This includes developing a clear understanding of customer needs and the features and benefits that meet those needs. The Senior Commercial Manager will be responsible for price management for products and services that are competitive in the market while also delivering the desired level of profitability. This involves understanding the customer’s willingness to pay and what competitors are charging for similar products. S/He will be responsible for developing a comprehensive plan to reach and engage with customers through targeted advertising, content marketing, and sales outreach informed by retention and activation streams. S/He will Identify and pursue strategic partnerships that can help the company expand its reach, develop new products, or enter new markets. This may involve partnerships with other technology companies, financial institutions, or other businesses that serve the target market. They will oversee the digital sales and physical sales teams and be responsible for developing and executing sales strategies that drive revenue growth. This includes monitoring the sales pipeline, setting targets and quotas, and ensuring that the sales team has the resources and training they need to succeed. Finally, the role holder will be responsible for developing and managing strategic partnerships and identifying new business opportunities that can help drive growth. This involves identifying potential partners, negotiating agreements, and ensuring that partnerships are aligned with the company’s strategic objectives.
Key Duties and Responsibilities:
- Revenue growth: Drive revenue growth for the Digital Business, which involves developing a comprehensive commercial strategy that targets new markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
- Gross margin growth: Focus on profitability. This involves managing costs, optimizing pricing strategies, and driving operational efficiency to ensure that the company is operating in a financially sustainable manner.
- Customer lifetime value: The Senior Manager, Commercial must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion revenue from customers. This involves developing and executing customer retention strategies.
- Return on investment: Ensure that the business is getting a return on its commercial investments, by tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs to ensure that they are delivering the desired results.
- Market share: Focus on increasing market share by identifying and pursuing growth opportunities in new and existing markets. This involves developing and executing market entry and expansion strategies and ensuring that the company is competitive in the marketplace.
- Sales and marketing process optimization: Optimize digital and in-person sales and marketing processes to ensure that the business is able to target and acquire new customers effectively. This involves streamlining processes, identifying and removing bottlenecks, and continuously improving the effectiveness of the sales and marketing efforts.
- Cross-functional collaboration: Foster cross-functional collaboration across the organization to ensure that the company is able to effectively execute its commercial strategy. This involves working closely with other departments, including the Group Product, Engineering, and Risk, Customer Operations teams, to ensure that everyone is aligned around the company’s commercial objectives and working together to deliver value to customers.
- Performance tracking and measurement: Track and measure performance to ensure that the business is achieving its commercial objectives and making progress toward its financial and growth targets. This involves setting performance metrics and tracking progress against these metrics, identifying areas for improvement, and making adjustments to the company’s commercial strategy as needed.
Qualifications, Skills and Experience:
- A Bachelor’s degree in Business or related fields.
- MBA or a Master’s degree in a business field is desirable.
Professional:
- At least eight years’ work experience, four of which should have been in management position in a Technology company or Fintech or Telco or FMCG and at least two in a senior management role.
- Should have participated in strategy development and implementation, and having led large successful business development projects and/or initiatives
NCBA Bank Core Value Behaviours
- Driven
- Open
- Responsive
- Trusted
How to Apply:
All candidates who wish to join NCBA Bank are strongly encouraged to apply online at the link below.
For more of the latest jobs, please visit https://www.theugandanjobline.com or find us on our facebook page https://www.facebook.com/UgandanJobline
Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 96