Job Title: Marketing and Communication Officer
Organisation: Abacus Pharma
Duty Station: Kampala, Uganda
About Organisation:
Abacus Pharma Limited is the leading distributor and manufacturer of pharmaceutical products in the East Africa region, with its head quarter in Uganda. Abacus distributes a variety of pharmaceutical products that cover the therapeutic areas; Cardio-vascular drugs, Respiratory, Anti-infective, Dermatology, Metabolic disorder, Pain management, Gastro Instestinal, Vaccines, Fertility Drugs – IVF, Anti-malarial, Medical Consumables / Sundries, Surgical / Medical Equipment, Neuro-CNS and OTCs (over the counter drugs).
Job Summary: To develop and implement effective marketing strategies to drive brand awareness, customer engagement, representation and manage the company brand in the digital space and on ground.
Key Duties and Responsibilities:
Digital space maintenance and development duties
- Oversee all company social media accounts management.
- Coordinates social media messaging in line with marketing and advertising campaigns.
- Audits and analyses social media presences, including digital advertising costs and returns on investment.
- Work with other departments to develop social media timelines coinciding with new product releases, advertisement campaigns, or other brand messages.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Handle promotion strategies and social media campaigns in line with the company direction.
- Engage with the online customer users and be the online brand ambassador.
- Liaise with the marketing team to boost and drive marketing campaigns, assess the impact and identify areas of improvement in the online space.
- Design, organize and train different staff on how maximize the online platforms and improve staff knowledge of the company online initiatives.
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues in the digital space.
Public Relations and Brand management
- Be the face of Abacus Group of Companies at events and conferences as required, particularly with corporate clients.
- Conduct regular media monitoring, particularly of competitors and FMCG industry keeping track of competitor activities and pre-empty own brand activities.
- Ensure timely internal brand communications to staff.
- Act as a liaison with branches and media outlets regarding company’s media presence.
- Track brand health performance and outline gaps, identified to grow brands.
- Act as a custodian for all brands, their images, communications etc.
- Brainstorm new and innovative brand growth strategies
- Raise awareness (internally and online) of CSR activities and events carried out by the company and document the progress.
Marketing Activities
- Develop and implement comprehensive marketing plans aligned with business goals
- Build solutions to marketing that are differentiated in a competitive industry.
- Conduct market research to identify opportunities, consumer behavior, and industry trends
- Coordinate with sales, product development, and other teams to align marketing efforts with overall company objectives.
- Foster relationships with external partners and agencies as needed
- Ensure that any other duty assigned by Management is executed to Management expectations
Qualifications, Skills and Experience:
- At least 3 years’ experience in the related field.
- Bachelor’s degree in marketing, mass communication or any related field.
- Proficient in content marketing theory and application.
- Strong analytical skills and proficiency in using marketing tools and platforms.
- Exceeds at building and maintaining business relationships, online and off.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
- Demonstrates creativity and documented immersion in social media.
Technical Knowledge/ Skills:
- Communication skills
- Customer service skills
- Content Creation skill
- Web Proficiency
- Computer skills
How to Apply:
Send your application details to [email protected]
Deadline: 4th August 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36