Job Title: E-Commerce Manager
Organization: Uganda Breweries
Duty Station: Kampala, Uganda
About Organisation:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Job Summary: This role will lead the development and execution of UBL’s eCommerce strategy, delivering strong commercial outcomes while creating consumer-first, culturally resonant digital experiences. You will be responsible for driving channel performance and capability, ensuring eCommerce makes a significant contribution to the Annual Operating Plan (AOP) and long-term growth.
Though this role does not have direct reports, it demands strong cross-functional leadership and influence across a matrixed organization.
Key Duties and Responsibilities:
Strategy & Planning
- Own and embed UBL’s digital and eCommerce strategy—driving category growth and market share through data-driven insights and digital activations.
- Identify emerging trends and opportunities across digital, retail, and consumer behavior, and translate them into actionable strategies.
- Shape eCommerce inputs into trade, portfolio, and route-to-market strategies.
Channel Development & Execution
- Build and execute insight-driven, scalable programs that drive traffic, basket size, and conversion across key eCommerce platforms.
- Develop compelling retail propositions and omnichannel campaigns in collaboration with brand, customer marketing, and sales teams.
- Lead the eCommerce commercial calendar and align portfolio initiatives with customer and channel priorities.
Performance & Capability Building
- Track and analyze eCommerce performance—using KPIs and M&E frameworks to drive timely interventions and course corrections.
- Champion digital content excellence (product catalogs, imagery, SEO) and coordinate with partners on assortment strategy and brand presence.
- Provide strategic guidance to sales teams and external partners to strengthen execution and joint business planning.
Stakeholder Engagement
- Work cross-functionally with commercial directors, marketing, finance, supply, legal, procurement, agency, and distributor partners to deliver end-to-end impact.
- Build strong internal and external relationships to unlock growth opportunities and solve barriers at pace.
Key Outputs and Results
- Omnichannel strategies, toolkits, and execution plans rolled out across priority accounts and platforms.
- Enhanced digital shelf presence and improved product content quality across e-retailers.
- Growth in category share, conversion rates, and customer engagement within the eCommerce ecosystem.
- Increased visibility of Diageo brands through integrated paid, owned, and earned media activations.
- Ongoing development of insights related to eCommerce consumers, shopper behavior, and competitive dynamics.
Qualifications, Skills and Experience:
- Bachelor’s degree.
- 3–5 years of experience in eCommerce or omnichannel roles within the FMCG/CPG industry.
- Consistent track record in both commercial and marketing functions, ideally across digital or retail environments.
- Strong analytical skills and familiarity with eCommerce data tools and performance metrics.
- High proficiency in Microsoft Office Suite—especially Excel and PowerPoint.
Preferred:
- Prior experience working with eCommerce retailers, marketplaces, or digital platforms in Uganda.
- Demonstrated strength in building consumer-centric programs and leading cross-functional initiatives.
- Experience collaborating with agencies and understanding shopper behavior in digital ecosystems.
- Strong creative judgment coupled with commercial acumen.
How to Apply:
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.
Deadline: 24th July 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36