Job Title: Brand Manager – Mainstream Spirits
Organization: Uganda Breweries
Duty Station: Kampala, Uganda
About Organisation:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Job Summary: The Brand Manager is responsible for the financial health of their brand(s), including ownership of the brand P&L, budgeting, and forecasting. This includes managing Advertising and Promotion investment to improve return, contributing to pricing strategy, supervising brand profitability, and working closely with Finance and Commercial teams to ensure delivery of both top-line growth and bottom-line performance.
The role will require the incumbent to develop broad cross functional working relationships across commercial, business support and supply community interfaces. Furthermore, this role will need to develop strong relationships with the Global Brand Team and Regional team. The role also requires leadership of key external partners, specifically agencies.
To lead the strategy and execution for the brands within the portfolio, delivering against both commercial and brand health KPIs. This includes defining positioning, driving brand campaigns, identifying growth opportunities, and ensuring outstanding execution across all consumer touchpoints.
Key Duties and Responsibilities:
- Lead the development and execution of the brand strategy in line with overall business and marketing objectives, including annual planning and pricing strategies.
- Design and implement consumer data-driven marketing initiatives to support long-term brand growth across relevant channels.
- Develop and lead coordinated 18-month activity plans that align with strategic priorities and channel objectives.
- Ensure high standards of execution across all brand touchpoints, maintaining consistency and improving impact.
- Support the creation and delivery of innovation and renovation plans in collaboration with cross-functional and external teams.
- Supervise and analyze brand performance using commercial and consumer KPIs, and lead course-corrective actions where needed.
- Lead external agency partners (creative, media, PR, digital, etc.) to ensure alignment with brand goals and delivery of high-quality work.
- Build strong cross-functional relationships with internal stakeholders such as Commercial, Customer Marketing, Supply Chain, and Business Support.
- Act as the internal brand ambassador, fostering passion and advocacy for the brand across the organization.
- Provide support to the Marketing Manager and team on key strategic projects and business priorities.
Qualifications, Skills and Experience:
- Degree in a Marketing related field
- Post graduate degree / CIM Qualification is an advantage.
- High cognitive ability.
Experience:
- Minimum of 3-4 years in Brand Management with previously demonstrated success within this environment.
- Experience working with and successfully handling agencies / strategic partner relationships.
- Demonstrated success in a demanding, dynamic business environment.
Key Skills:
- Leadership with strategic brand planning
- Campaign and project management with analytical decision-making
- Commercial and market understanding
- Skilled in motivating agencies, suppliers, and cross-functional teams
- Progressive thinker with a creative edge
- Sound creative judgment aligned with brand goals
- Deep consumer insight to drive brand relevance
How to Apply:
If you desire to join the world’s leading premium drinks business, Diageo, in the aforementioned capacity, please click web link below.
Deadline: 28th July 2025
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Level of Education: Bachelor Degree
Work Hours: 8
Experience in Months: 36