Job Title: Senior Manager, Commercial
Organisation: NCBA Bank Uganda Limited
Duty Station: Kampala, Uganda
About the Company:
NCBA Bank Uganda Limited, is a commercial bank in Uganda. It is one of the commercial banks licensed by the Bank of Uganda, the country’s central bank and national banking regulator.
Job Summary: The NCBA Digital Business runs flagship products that are anchored on a platform strategy, including a mobile-based payment and financial services platform connecting consumers and merchants.
The Senior Manager, Commercial, will be responsible for developing and executing our commercial and distribution strategy to achieve revenue targets and drive growth for existing and new product offerings. He / She will be responsible for developing a comprehensive plan to reach and engage with customers through targeted advertising, content marketing, and sales outreach informed by retention and activation streams. He / She will also be responsible for target market identification and price management for products and services.
The Senior Manager, Commercial will identify and pursue strategic partnerships that can help the company expand its reach, develop new products, or enter new markets. This may involve partnerships with other technology companies, financial institutions, or other businesses that serve the target market.
The Senior Manager, Commercial will design and manage the distribution network (physical & digital) to support the growth of commercial interactions for our Digital Financial Services platform (Merchants / Consumers / Stakeholders). He / She will oversee the digital sales and physical sales teams and be responsible for developing and executing sales strategies that drive revenue growth.
Key Duties and Responsibilities:
Strategy & Financial (40%)
- Develop a comprehensive commercial strategy that targets new markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
- Manage costs, optimize pricing strategies, and drive operational efficiency to ensure sustainable growth of gross retained margins.
- Development and execution of customer acquisition and retention strategies to maximize customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion customers.
- Ensure that the NCBAU Digital Business is getting a return on its commercial investments, by tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs.
- Increase NCBAU Digital Financial Services market share by identifying and pursuing growth opportunities in new and existing markets.
- Build strategic partnerships that can help the NCBAU Digital Business achieve its commercial objectives.
- Prioritize data-driven decision-making to inform the NCBAU Digital Business commercial strategy.
Internal Business Processes (20%)
- Define processes to manage the entire distribution model to ensure effectiveness, efficiency & predictability.
- Define processes to manage the experience centre to ensure factual, timely & auditable processes that support growth of efficiency.
- Embed Quality Assurance in all our processes to identify and resolve any risk areas.
- Define processes to support third party distribution engagements as/when required.
- Supervise the distribution & client service team to ensure productivity in BAU and exceptional periods.
- Optimize the company’s digital financial services sales and marketing processes to ensure that NCBAU Digital Business is able to target and acquire new customers effectively.
- Work closely with other departments to foster cross-functional collaboration across the organization.
Customer (30%)
- Deliver a plan to allow the acquisition of customers from both B2C & B2B channels (ecosystems) ensuring that NCBAU Digital Business is meeting customer needs and delivering value.
- Deliver a plan to ensure all our customers are ‘FIT TO TRADE” with minimum disruption.
- Manage issue resolution efficiently & effectively at least cost to NCBAU Digital Business and to the customer.
- Build strong relationships with customers, whilst providing excellent customer service, and ensuring that the company is meeting its commitments and delivering on its promises.
- Deliver the tools and processes to support the efficient flow of communication within the Platform. Maximize customer lifetime value by building strong customer relationships, reducing churn, and increasing cross-sell and upsell opportunities.
Learning and Growth (10%)
- Identify and plan training needs for self and the team. Prioritize continuous learning and development for themselves and the team.
- Embed competency-based development with regards to ‘Business As Usual’ activities as well as specific projects.
- Prioritize innovation and encourage the team to think creatively and identify new ways to drive growth and profitability whilst fostering a culture of experimentation and innovation
Qualifications, Skills and Experience:
- A Bachelor’s degree in Business or related field.
- MBA or a Master’s degree in a business field is desirable.
- Content Specific Short courses would give an added advantage.
Work Experience:
- At least seven years’ work experience in customer facing roles dealing with B2B and B2C environments, with over 4 years in a Managerial position.
- Experience in dealing with 3rd party distribution partners.
- Experience in business planning and commercial planning processes and cycles.
- Experience in people management.
- Experience in stakeholder management, both within and outside the organization.
Desired personal attributes:
- Relentless in your pursuit of growth and want to disrupt the FinTech industry
How to Apply:
All candidates who wish to join NCBA Bank are strongly encouraged to apply online at the link below.
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