Job Title: Marketing Officer (Fresher Jobs)
Organisation: Pearl of Africa Cheese
Duty Station: Kampala, Uganda
About Organisation:
Pearl of Africa Cheese is crafted to meet the diverse needs, tastes, and preferences of our customers. Made exclusively from premium, all-natural milk products, it reflects our commitment to quality and excellence. Established in 2020, pearl of Africa cheese is a milk processing company.
Job Summary: Develop and implement marketing strategies to promote Pearl of Africa Cheese’s products, increase brand awareness, and drive sales.
Key Duties and Responsibilities:
- Market research: Conduct market research to understand consumer behavior, preferences, and trends in the dairy industry.
- Marketing strategy: Develop and implement comprehensive marketing strategies to achieve business objectives.
- Brand management: Manage and maintain the Pearl of Africa Cheese brand, including the development of brand guidelines and ensuring consistency across all marketing channels.
- Digital marketing: Develop and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).
- Content creation: Create high-quality, engaging content, including blog posts, videos, and social media posts, to attract and retain customers.
- Event planning: Plan and execute events, such as product launches, trade shows, and promotional activities, to promote Pearl of Africa Cheese’s products.
- Budget management: Manage the marketing budget, ensuring effective allocation of resources to achieve business objectives.
- Performance analysis: Monitor and analyze marketing performance, providing insights and recommendations to optimize marketing strategies.
Qualifications, Skills and Experience:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: At least 2-3 years of experience in marketing, preferably in the food and beverage industry.
- Skills: Proficient in digital marketing tools, including social media, email marketing, and SEO. Excellent communication, creative, and analytical skills.
- Certifications: Google Analytics, HubSpot, or other relevant marketing certifications.
Nice to Have
- Industry knowledge: Experience in the dairy industry or a related field.
- Language skills: Proficiency in multiple languages, including local African languages.
- Creative skills: Graphic design, video production, or photography skills.
What We Offer
- Competitive salary: A competitive salary and benefits package.
- Opportunities for growth: Opportunities for professional growth and development within the company.
- Dynamic work environment: A dynamic and supportive work environment.
How to Apply:
All candidates should apply online by sending their CVs via Email to: [email protected]
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