Job Title: Digital Advertising Specialist
Organisation: True North Consult Ltd
Duty Station: Kampala, Uganda
About the Company:
True North Consult Ltd is a boutique HR Consultancy Firm that offers bespoke HR solutions to selected clients in various sectors and industries across East Africa, with operational offices in Kampala, Nairobi and Kigali.
Job Summary: We are seeking a talented and results-driven Digital Advertising Specialist to join our dynamic Marketing & Communications team. The Digital Advertising Specialist will be responsible for creating, optimizing, and managing paid digital campaigns to drive sales, brand awareness, and return on investment. This role will be responsible to run campaigns across a wide variety of platforms. The
successful candidate will be required to report to office physically.
Key Duties and Responsibilities:
Campaign Creation and Management
- Develop, execute, and manage digital advertising campaigns across Google Ads LinkedIn, Meta, and TikTok.
- Oversee campaign setup, targeting, budget allocation, bidding strategies, and performance tracking.
- Continuously optimize campaigns for maximum performance, including A/B testing of creatives, targeting, and bidding strategies.
Analytics and Reporting
- Analyze campaign performance metrics and provide actionable insights to improve results.
- Generate and share regular performance reports, highlighting key KPIs, ROI, and strategic recommendations.
- Monitor and adjust campaigns based on data trends, seasonality, and changes in platform algorithms.
Strategic Planning and Collaboration
- Collaborate with internal teams (creative, social media, marketing) to develop high-quality advertising creatives in a variety of formats.
- Work with the marketing team to align digital advertising efforts with overall marketing goals and objectives.
- Keep up to date with the latest trends, best practices, and changes in digital advertising technologies and platform updates.
Budget Management
- Manage and optimize advertising budgets to ensure cost-efficiency and effective spend allocation.
- Recommend budget adjustments based on performance analysis and business goals.
Qualifications, Skills and Experience:
- Degree in Marketing, Advertising, Communications, or a related field is preferred but not required.
- Minimum of 3 years’ experience managing successful advertising campaigns across Google, Meta (Facebook/Instagram), YouTube, and TikTok, ideally for multinational brands.
- Proven track record of driving results through digital advertising (e.g., lead generation, sales, brand awareness).
- Experience with ad campaign analytics tools (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
Skills and Competencies
- Ability to think creatively and develop compelling ad copy, visuals, and strategies tailored to each platform.
- Good understanding of customer personas and ability to tailor ads for maximum engagement.
- Good written and verbal communication skills to present campaign results and recommendations clearly.
- Ability to collaborate effectively with designers, copywriters, and other marketing professionals.
- Good knowledge of campaign structure, bidding strategies, audience segmentation, and reporting across Google, YouTube, Meta, and TikTok.
- Proficiency in utilizing tools and interpreting data to make data-driven decisions.
- Understanding of tracking and conversion pixels, tracking tools (e.g., Google Tag Manager), and attribution models.
- Certifications such as Google Ads Certification, Meta Blueprint Certification, or TikTok Ads Manager Certification are a plus.
What our client offers
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through client Leadership Trainings.
Work Environment
- This is a full-time position based in Kampala, Uganda. Occasional travel to branch offices
How to Apply:
Please share your CV and Academic Documents to [email protected] with subject line Digital Advertising Specialist by 8th April, 2025.
All applications shall be acknowledged as received but only shortlisted candidates will be contacted.
All applicants should share their CV’s and Cover Letters in PDF or MS Word STRICTLY.
Deadline: 8th April 2025
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