Job Title: Head of Marketing & Communications
Organisation: KCB Bank Uganda Limited
Duty Station: Kampala, Uganda
About the Company:
KCB Bank Uganda Limited which is part of KCB Group, East Africa’s largest commercial bank that was established in 1896. Over the years, the Bank has grown and spread its wings into Tanzania, South Sudan, Uganda, Rwanda and Burundi completing the East African circuit in the year 2012. Today, the Group has the largest branch network in the region with over 238 branches, 950 ATMs and 8,000 agents offering banking services on a 24/7 basis in East Africa. KCB Bank Uganda was established in the year 2007 and has grown to become one of Uganda’s top ten commercial banks.
Key Duties and Responsibilities:
- Lead and manage the Marketing, Corporate Affairs, and Citizenship Function’s businesses and staff teams.
- Develop and implement a Marketing Strategy in line with the overall Bank strategy and ensure execution (brand management, sponsorships management, digital marketing, campaigns, initiatives and ideation management, marketing services management, media buying, and agency management (brand and creative management).
- Partner with the Group MCC office to ensure alignment on in-country marketing, branding, and sustainability initiatives to Group standards and policies.
- Manage corporate events, communications, public relations, and the Bank’s sustainability agenda.
- Development of the Marketing budget in cooperation with the Bank’s Finance Department and Business Department Heads.
- Manage customer surveys, trends, and insights to inform products and proposition offerings efficacy and suitability, market penetration and differentiation, and customer needs.
- Ensure strong risk management and internal controls are in place and effective with respect to all Marketing activities including statutory and regulatory requirements adherence/fulfillment in cooperation with the Governance Functions (Audit, Risk, Compliance and Legal).
- Develop new product commercialization programs intended to deliver revenue by driving customer recruitment, frequency & retention metrics, including expansion of product footprint and capabilities to serve existing and new markets.
- Manage all aspects of the organization’s brand, including events to build and maintain a strong identifiable brand character that is communicated clearly and consistently through all channels.
- Lead the embedment of the sustainability agenda including co-creation of programs and initiatives around identified corporate priority areas.
- Drive implementation of the BPR Foundation Strategy vide its philanthropic and environmental themes, strategic CSR, and shared value programs.
Qualifications, Skills and Experience:
The applicant should have relevant qualifications
How to Apply:
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
Deadline: 11th April 2025
Note: Qualified candidates with disability are encouraged to apply. Only short-listed candidates will be contacted.
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