Job Title: General Manager —Sales and Marketing
Organisation: Psalms Food Industries
Duty Station: Kampala, Uganda
Reports to: Executive Director
About Organisation:
Psalms Food Industries Limited is a leading snacks manufacturing company in Uganda under the brand names Sumz and Afrikan Harvest. Psalms Food Industries Ltd has risen an award-winning company with an over 20 product portfolio under the brand – SUMZ. Distributed across the region in supermarkets as well as the regular corner shops.
Job Summary: Following our expansion, we are seeking a dynamic General Manager- Sales and Marketing-to lead our marketing strategy and drive growth for our brand and product portfolio.
Key Duties and Responsibilities: As the GM- Sales and Marketing you will:
- Supervise the Sales and Marketing managers
- Develop and execute marketing strategies to boost brand visibility, customer acquisition. and revenue growth.
- Lead a high-performing marketing team and oversee brand management for Sumz and other products.
- Plan and manage multi-channel campaigns (digital. social media. events. etc.) to maximize ROI.
- Conduct market research, analyze trends. and use data-driven insights to inform decisions.
- Track and report on KPIs to measure sales and marketing success.
- Coordinate effectively with other functions (Finance. HR. IT, Procurement. Manufacturing and Operations) to achieve business goals
Key Performance Indicators (KPIs):
- Revenue Growth
- Market Share expansion
- Customer Acquisition Cost (CAC)
- Achieve a 5:1 Return on Marketing Investment (ROMI)
- Brand Awareness
- Lead Generation & Conversion Rates
- Customer Retention Rate
- Digital Engagement (website traffic, CTR, social media)
- Campaign ROI
Qualifications, Skills and Experience:
- A degree in Marketing, Business. or related field (MBA preferred).
- 10+ years of marketing experience. with 5+ years in FMCG/food industry leadership.
- Proven success in brand management digital marketing. and campaign execution,
- Strong analytical. leadership. and communication skills
- Proficiency in CRM, Google Analytics, arc social media tools.
Technical Competences
- Understanding and knowledge of sales and marketing
- Strong analytical. organizational. and creative thinking skills
- Excellent communication. interpersonal and customer service skits
- Knowledge of Data analysis and report writing
- The ability to understand and follow company policy and procedures
Behavioral Competences
- Versatile and good team player
- High integrity
- Result oriented
- Creative and innovative thinking
- Quick decision making and judgement
- Flexible and highly receptive to change
- The ability to work under pressure and minimum supervision
How to Apply:
Send your resume and cover letter to: [email protected]
Deadline: 28th March 2025
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