Job Title: Digital Marketing Specialist (Re-advertised)
Organisation: ITHUBA Uganda Limited
Duty Station: Kampala, Uganda
Reports to: Marketing Manager
About Organisation:
ITHUBA Uganda Limited is a dynamic and rapidly growing organization in Africa within the exciting world of Lottery and Gaming. ITHUBA Uganda Limited was recently licensed to run the National Lottery on behalf of the Government of Uganda.
Job Summary: The Digital Marketing Specialist will lead the Uganda National Lottery’s E-commerce and digital marketing efforts, focusing on increasing brand visibility, engaging audiences across digital platforms, and driving online sales of lottery games. He/She will support the growth strategy of the business by enhancing its digital marketing programs to increase conversion ratios and optimize digital presence across all online platforms.
Key Duties and Responsibilities:
- Develop and execute digital strategies to maximize traffic, conversions, and revenue across the National Lottery’s e commerce platforms, including the website and XPRESS app.
- Manage digital marketing campaigns across various platforms, overseeing media buying, analytics, spend optimization, and content development to drive performance.
- Coordinate digital marketing projects to ensure scalability and strategic effectiveness by analysing performance data, identifying areas for improvement, and optimizing campaigns.
- Collaborate with other departments to ensure alignment in marketing strategy, messaging, and campaign execution.
- Execute email, SMS, WhatsApp, and partner campaigns, focusing on list management, segmentation, A/B testing, and performance analysis
- Plan and optimize media buying strategies to ensure cost-effective ad spend and maximize ROI.
- Conduct market research to monitor industry trends, competitor activities, and customer preferences, using these insights to inform strategy and optimize campaigns.
- Optimize E-commerce performance by collaborating with product and development teams to enhance the website and mobile app, focusing on user experience and conversion rates.
Qualifications, Skills and Experience:
- Bachelor’s degree in Marketing, Communication, or a related field.
- 3-5 years in digital marketing preferably within an online business, with 2-3 years managing third-party service providers /business partners.
- Experience in the gaming/betting industry is desirable.
- Skilled in Google Analytics, SEO, SEM, PPC, email marketing, social media, and e-commerce strategies, with expertise in brand positioning, UX principles, customer journey mapping, and compliance with gambling regulations.
- Advanced Excel skills for data management and reporting, with strong analytical and ICT abilities to extract insights, visualize data, and meet deadlines under pressure.
- Strong problem-solving, decision-making, and communication (verbal and written) skills, with the ability to multitask and maintain attention to detail.
- Proven experience in managing e-commerce platforms and driving sales growth through effective digital marketing strategies.
How to Apply:
If you are excited about the prospect of working in a dynamic industry with a vibrant team, we want to hear from you! Please send your Cover letter outlining your relevant experience and skills, updated CV with 3 referees and your academic documents to [email protected]
Deadline: 4th April 2025
NB: Please consider your application unsuccessful if you have not heard from us by 30th May 2025
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